Godrej has put out a beautifully made Diital Video Film on World Earth Day, which, with a simple, flowing edit of arresting visuals and telling messages through supers, builds into a memorable takeaway that will make you think of re-building a greener, healthier planet in a better post-Covid world.
Watch and be swept into the film’s narrative, driven by some of the most memorable images doing the rounds amid the ongoing pandemic. The flowing, dissolves-driven edit pattern with a well chosen M&E track to complement and actually build the message, the individual blocks of thought that finally develop into the signoff, together make for a great creative.
While obviously a special initiative for one day in the year, the Godrej World Earth Day film has the potential to become a recurring point of reference for a great creative iteration of an issue that has become even more pressing in the current circumstances, and worryingly seems set to remain a permanent fixture in all environment-related conversations.
This is just the kind of message that must be shared with every school kid and young and older adult across every social media and dark-social platform.
Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group, has said, “At Godrej, we believe it is our responsibility to contribute towards creating a greener, cleaner and better world. We are constantly striving to make all our businesses as efficient as possible. At the same time, we are sensitising our employees and making them aware of the contribution they can make at an individual level by adopting a more sustainable lifestyle.
“Through this video, we are aiming to broaden that effort and spread the message that each one of us is empowered to make the change that can help our planet heal,” Dubash said.
“We thought it’s an apt message for Godrej that follows planet friendly processes, to put out there on World Earth Day,” Joseph said.