Godrej L’Affaire unveils line-up for fourth edition with over 40 brand partners

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Godrej L’Affaire, the curated premium experiential lifestyle platform by the Godrej Group,  is all set for its fourth season to be held in Mumbai on Saturday, February 22 at Godrej One, Vikhroli. Bhumi Pednekar, Shweta Bachchan Nanda, Monisha Jaising, Shantanu Moitra, Krsnaa Mehta, Sushant Divgikr and  Karanvir Bohra, among others, will headline its fourth season. This year, Godrej L’Affaire is themed on ‘New Beginnings: Going Back to Roots’ to showcase India’s unparalleled legacy and rich culture that will inspire future lifestyle experiences.

With an afternoon kick-off, Godrej L’Affaire promises an eclectic mix of artists and personalities conversing and sharing stories through curated masterclasses and engaging sessions on food, music, travel, health, and design. Versatile actress Bhumi Pednekar will don a chef’s hat for a live cook-off with Chef Varun Inamdar peppered with conversation on how to bake a blockbuster. Celebrity couple Karanvir Bohra and Teejay Sidhu will share their learnings with millennial parents on inculcating spirituality in their children through travel. 

Award-winning music director Shantanu Moitra, in a standalone session, will talk about the inspiration behind many of his hit songs inspired from his 100-day fascinating adventure across the Himalayas. India’s top designers – Krsnaa Mehta (India Circus), Alan Abraham (Abraham John Architects), Madhav Raman (Anagram Architects), Swarup Dutta (Scenographer) and Asha Sairam (Studio Lotus) – will engage in a conversation on how to design homes to help give back to nature and why sustainable designs cannot be an either-or choice anymore. These four sessions will be open for all and tickets can be booked at bookmyshow.com.  

The exclusive evening gala at Godrej L’Affaire will be a star-studded soirée of celebrities, socialites and prominent personalities. For the fashioniastas, ace couturiers Monisha Jaising & Shweta Bachchan Nanda will do a fashion show of their luxury pret fashion label MxS. Notably, this marks the first ever showcase by MxS since its launch. Actor, singer and the bonafide superstar of the Indian drag scene, Sushant Divgikr, will adorn his Rani Ko-He-Nur avatar for a musical performance with his band TopStorey. 

An important addition to every epicure’s reading list – The Godrej Food Trends Report – 2020 will be unveiled at Godrej L’Affaire. The report curated by Rushina Munshaw-Ghildiyal is a compendium of insights, views and predictions collated from conversations with 150 experts – chefs, thought leaders and food influencers across major cities.

Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group, said, “After three consecutive successful seasons, we are proud to announce the fourth season of Godrej L’Affaire. We have curated an exciting line-up of brand integrations that will bring out the essence of the participating brands in an experiential manner. With over 40 participating brands, Godrej L’Affaire is all set to be bigger, brighter and will bring together key opinion leaders, influencers and consumers together to celebrate nuances of lifestyle.”  

The fourth season of Godrej L’Affaire is presented by MX Player, India’s most premium OTT service while the on-ground event will be styled by Krsnaa Mehta of India Circus. In its pursuit of defining future lifestyle trends, Godrej L’Affaire ensures people get personalized interaction with experiences that can be adapted for modern-day living. 

The soirée will showcase the experiences of top lifestyle brands such as Tonino Lamborghini Fragrances, Harley Davidson, Tata Nexon EV, Guess Watches, Godrej aer, BBLUNT, Godrej Interio, Esprit, Godrej Security Solutions and Myntra.

There will be creative and artistic installations powered by Godrej Locks, Godrej Appliances and Godrej Properties. Other prominent brand partners for Godrej L’Affaire includes Cinthol, Godrej Veg Oils, Godrej The Trees –Vikhroli, Goodknight Naturals, Godrej Professional, Godrej Protekt, Godrej Construction, Godrej Real Good Chicken, Script and Slice of Pink. 

The media partners for the fourth season of Godrej L’Affaire are Sunday Mid-Day (Print Partner), Living Foodz (Lifestyle TV Partner), IWMbuzz.com (Digital Media Partner) and Radio One 94.3 (Radio Partner). Wizcraft International will be managing the on-ground execution of this season. Embarking on a memorable journey once again, Godrej L’Affaire will offer people a chance to be part of a grand celebration of fashion, food, travel, art, design, fashion and music. Thus, showcasing ‘The Future of Lifestyle’!

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