GenY Medium (GenY) has bagged the mandate of one of the largest players in the Dairy and Value-added dairy products segment in India, Heritage Foods Limited. As part of this mandate, GenY Medium will handle the digital advertising, performance marketing, social media & listening and reputation management for the company.
With this addition, the portfolio of brands which the company serves has grown to more than 50. Other brands that GenY Medium has delivered award winning campaigns across categories and platforms for, include several noteworthy national brands such as Verisign, CignaTTK Health Insurance, Tata Projects, CK Birla Group, vHealth (Aetna India), 24 Mantra, Apollo Hospitals, Aparna Constructions, NIIT, Parry’s, for funded startups such as HealthCare atHome, Treebo, Colive, Housing.com and for a few international clients among others.
Speaking on the win, Yashwant Kumar, CEO at GenY Medium, said, “We are thrilled about this opportunity and this will further our depth within the consumer goods domain. I am sure our technology & analytics-centric approach and insights-led communication strategies will help us achieve the desired business results for Heritage Foods.”
Sarbojeett Mukherjee, Head of Marketing for Heritage Foods, said, “We are very excited about this partnership and are committed to serve and engage with the new age consumers across all the key digital touchpoints. Our digital transformation will play a significant role and contribute to our vision of delighting every home with fresh and healthy products and empowering the farmer community.”
Today, GenY Medium stands as one of the leading independent digital agencies in India with expertise in Performance Marketing, Digital Transformation, Programmatic Advertising and Marketing Automation. GenY attributes its success to its domain knowledge, proprietary technology and deep knowledge of analytics which improves digital marketing effectiveness – uniquely combining marketing know-how with technology & analytics, measurable business results and a strong work-life culture.