Gemius Design Studio bags creative, digital mandate for Parvati Fabrics Ltd

image-Gemius Design Studio bags Parvati Fabrics Ltd Creative and Digital Mandate-MediabriefMarketing and branding agency Gemius Design Studio has won the digital and creative mandate for Parvati Fabrics Ltd, which more than 3 decades old and has been in manufacturing and trading across India, also exporting high-quality fabrics and designer womenswear to various countries worldwide.

Gemius will provide strategic recommendations for brand awareness and affinity by providing the right creative activations and communication strategy for Parvati Fabrics Ltd.

image-Vikash-Pacheriwal-of-Parvati-Fabrics-Ltd-MediabriefConfirming the appointment, Vikash Pacheriwal, Director at Parvati Fabrics Ltd, said, “We are extremely delighted to associate with team Gemius to build affinity via brand advocacy on digital and creating a distinct brand personality for Parvati Fabrics.

“We have been associated with Gemius for over two years now, with respect to our brand Raisin Global, an ethnic and contemporary apparel brand. We truly believe in agency’s breakout thinking and copious amounts of enthusiasm which shall surely help us reach and communicate more effectively with our audience, current and new,” Pacheriwal said.

image-Anushree-Pacheriwal-of-Gemius Design Studio--MediaBriefAnushree Pacheriwal, Co-Founder, Gemius Design Studio, added, “We are very excited to have Parvati Fabrics in our client roster. The brand has been in the market for over three decades now and has aced the game in national as well as global textile markets.

“The brand’s objective is to offer an exclusive range of sarees, shopping bags and lehengas that are widely appreciated by women of all ages and we see the digital medium as a huge enabler that can help them to achieve this.

“Keeping in mind business goals and equipped with strategic decisions, we aim towards profitable sales growth and increasing brand value. We are keen to be a part of their growth journey and hope to live up to their expectations,” Pacheriwal said.

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