Online gaming company Gamskraft has appointed DCMN India to handle the media duties for its flagship product Rummyculture.
Gameskraft-owned Rummyculture was started in 2017 and in the last two years, it has
emerged as India’s fastest-growing online rummy platform, providing best-in-class gaming
experience to its users.
The platform boasts of a diverse community of rummy players in India.
Since its launch, more th an one million Rummy players have played on the platform and the community is growing rapidly. The brand aims to give every player a premium and hassle-free rummy-playing experience.
DCMN India bagged the business following a multi-agency pitch and the account will be
serviced from its Gurugram office. The mandate includes managing the brand’s TV media
duties across different markets and campaign tracking using DCMN’s proprietary TV
attribution technology, DC Analytics.
The account will be led by Bindu Balakrishnan, Country Head, DCMN India.
The debut television campaign of Rummyculture is running across channels in multiple
languages. The brand is further amplifying the reach with digital media.
The Rummyculture TVC
Prithvi Singh, Founder & CTO, Gameskraft, said, “We began our journey with Rummyculture in late 2017, and it has emerged as one of India’s most-played rummy games within a short period of time. With over one million registered users on its website and Android/iOS applications, Rummyculture has certainly struck a chord with gaming enthusiasts across the country. The launch of our first TVC at this exciting time is an effort to strengthen our position in the market. The TVC rightly reflects our brand persona of being a fun and engaging platform for Rummy enthusiasts. We are happy to be associated with DCMN India as our media partners. Their KPI-driven approach towards media planning as well in line with our marketing needs. They understood the requirements of the brand and executed a seamless campaign.”
Bindu Balakrishnan says, “DCMN India is very happy to launch Rummyculture (Gameskraft) on TV. The online gaming industry has seen enormous growth in India in the past couple of years, and we are excited to be part of that growth.
“DCMN India will be driving the brand awareness for Rummyculture and simultaneously tracking the campaign at a spot level to measure its brand performance and continuously optimize for ROI. Rummyculture has already established itself as one of the most loved rummy games in India and we are sure that this campaign will further cement their position in the market,” Balakrishnan said.