With an aim to spread positivity, upskill their workforce and encourage them to embrace the new normal during the global pandemic, BIG FM, had introduced ‘Onward & Upward – The BIG Morning Show’. The show, curated exclusively for their employees, plays host to prominent industry leaders and experts to share their experience and insights.
Recently entering its 3rd season, it hosted the supremely talented actor and everyone’s favourite on-screen dad – Gajraj Rao as a special guest. Filled with insight and humorous anecdotes, the acclaimed actor spoke about his life amidst lockdown and how the creativity of storytelling is evolving with each passing day in a candid conversation.
Gajraj Rao, Actor, said, “I watched numerous shows on different OTT platforms in the initial months of the lockdown. Gradually, I reached my level of saturation consuming video content and realised that I was parked on my sofa without contributing much to the household. I was then introduced to the world of podcasts, especially the fiction and storytelling audio libraries.”
“I was hooked to various forms of audio formats like analysis, storybooks, interviews and current affairs. I feel the future of podcasts is going to be brighter as audio entertainment provides one unbeaten advantage – that the consumer can do various other things while consuming this form of content. Audio content is surely going to boom in the coming years.”
“Although I have been associated with the ad world for over a decade now, shooting over the past few months over video calls is something very new to me. My son, who has done his major in graphic designing, helped me with the lighting and other technical aspects to ensure everything was perfectly in place. This experience will be a once-in-a-lifetime feeling for me. I have recently shot 2 ad films over video calls. It is a completely different experience,” Rao added.
Walking down the memory lane and remembering his days with his mentor Pradeep Sarkar, Rao also recalled the advice of the writer-director. “You can judge a person by the way they engage themselves with fellow human beings. If one is sitting in an influencing position – the way you manage your human resources speaks volumes about your personality. These are things which are often passed on to your colleagues and newcomers.
This quality has been the USP in Pradeep Da. I always remember this advice for my personal and professional life.” Commenting on the age old debate whether life imitates art or the other way round, the actor shared that it’s a two way street, one will always influence the other.
abraham Thomas – Chief Executive Officer, Reliance Broadcast Network Limited, said, “With Onward & Upward – The BIG Morning Show Season 3, the idea is to further cultivate and encourage the culture of learning by having bright and like-minded people of the industry in our presence.”
“Being such a relatable and charming personality who is so positive in his ideas and beliefs, we were honoured to have Gajraj Rao interact with the BIG FM family. It was a treat hearing his experiences and insights over decades of being part of the industry in different functions,” Thomas said.
Big FM’s ‘Onward & Upward’ show is a one-hour session conducted every morning that pushes the employees to be motivated by sharing their insight and perspective & prepare them for what lies ahead. After two successful seasons, the show recently entered its 3rd season with new formats such as panel discussion being included to make it more interactive and engaging for the employees.
Started at the onset of lockdown, the show is being conducted everyday for over the last 7 months and sees the attendance of more than 200 BIG employees. Since inception, the series has featured eminent personalities from various sectors such as Vidya Balan, Anupam Kher, Boman Irani, Prahlad Kakkar, Raj Kaushal, Ranveer Allahbadia, amongst many others.