The country is facing an unprecedented challenge with communities and livelihoods affected by the growing COVID-19 pandemic. With people coming together to help each other during this outbreak, India’s largest music app Gaana is showing solidarity and support by distributing over 70,000 face masks in a week among the most vulnerable sections of society in affected areas across Mumbai and Delhi NCR.
The brand that spreads the joy of music has used its platform to help save lives. They have partnered with a leading non-profit organization, Give India and integrated marketing agency, DViO Digital to provide life-saving masks to the most vulnerable sections of society during the ongoing lockdown. The marketing agency helped with the creative conceptualization and awareness building for this cause.
Gaana has empowered its users to be able to contribute to this noble cause by streaming more music on the Gaana App. Gaana will endeavor to supply life-saving masks for around seventy thousand people. Bollywood artists like Vishal Dadlani, Ankit Tiwari, Aditya Narayan, Aditi Singh, Mamta Muzik are also supporting this initiative encouraging their fans to stream more thereby helping save more lives.
Speaking on this initiative, Prashan Agarwal, CEO – Gaana said, “These are trying times for one and all, and we are showing solidarity and support to the shared challenge of COVID-19 by helping the most vulnerable Indian communities prevent and respond to the pandemic with our #PlayMusicSaveLives initiative. We have empowered our users to be able to contribute to this noble cause by streaming more music on our app and are heartened to have some of the biggest music artists like Vishal Dadlani, Ankit Tiwari and Aditi Singh among many others encouraging their fans to stream more thereby helping save more lives.”
Commenting on this, Sowmya Iyer, Founder & CEO of DViO Digital said, “We are proud to be a part of this campaign as it serves the vulnerable section of the society which is the most critical section of the society now that needs our focus to prevent the widespread of this disease.”