Discovery Kids accelerates fresh new content amidst lockdown; launches more than 100+ new episodes and 8 new tele-movies of Little Singham and Fukrey Boyzzz
Team of more than 600 artists working from home to meet the content deadline and help the kids keep engaged and entertained
Discovery Kids, the leading Kids broadcaster, pumps up its Summer plans with an aim to engage and entertain young audiences amidst lockdown by launching more than 100+ new episodes and 8 new Telemovies of popular Indian IPs – Little Singham and Fukrey Boyzzz. The channel, working closely with Reliance Animation, for Little Singham, and Paperboat Design Studios for Fukrey Boyzzz, engaged with more than 600 artists, animators, writers, spread across 8 states, working from home to ensure consistent new premieres for kids.
During the April-June time period, Discovery Kids is in the process of releasing 8 new tele- movies including ‘Kaal Ka Badla’, the third franchise film for ‘Little Singham V/s Super villain Kaal’ saga. The action will continue with ‘Great Japan Adventure’, where Little Singham will be participating in world wonder games while in ‘Future Mein Satakli’, Little Singham will travel into the future to save the day. In ‘King Cobra Sabko Dasega’ patriotic Little Singham faces his arch nemesis King Cobra. The entertainment does not stop here, as Fukrey Boyzzz will continue to spread laughter with the wild adventure ‘Wild Wild Choocha’. In June, Discovery Kids has also lined up the first mega movie adventure of the Fukrey Boyzzz characters Hunny, Choocha, Lalli ‘Space Mein Fukrapanti’ where the trio will continue their shenanigans with aliens!
“We continue to invest, invent and innovate in our content strategy to engage with our young audiences. The loyalty that both Indian IPs – Little Singham and Fukrey Boyzzz – has been able to make among kids is heartwarming and we hope, that in this difficult time, the fresh content line-up on Discovery Kids will spread joy to everyone,” said, Uttam Pal Singh, Head of Discovery Kids. “I am inspired with the complex team effort that we have been able to execute while working from home over the past 4-5 weeks. The passion, the drive to serve our young audiences is what inspired all of us to work out innovative strategies to ensure that we were able to deliver quality programming for that am deeply thankful to the entire team.”
Discovery Kids has launched a unique social media campaign titled #SuperheroesStayHome which aims to help children learn new skills and accomplish tasks by engaging them in a meaningful way. As a part of the same, Discovery Kids cajoles children to execute interesting do-it-yourself challenges based on their favorite characters from Little Singham and Fukrey Boyzzz.
The new episodes and films are being showcased on Discovery Kids through the months of April, May and June to make summer a fun and exciting prospect for kids spending time at home with their families during the lockdown.