As the world celebrated Pride Month all throughout June and it draws to a close, Flipkart Video wanted to join the voices in showing that there is more than just one type of stereotypical love that is most often portrayed in our films and music. The love between any two individuals, no matter their race, gender, caste, creed or color transcends this world and has the ability to break down all boundaries created by society.
DViO Digital, Flipkart Video’s creative and social media partner, conceptualized a short video to help the OTT platform to extend their support for our LGBTQ community. A fitting tribute which was a play on Bollywood movies that are available on the platform to better fit the LGBTQ narrative. DViO scripted the beautiful words, gave them a voice, and illustrated the breathtaking visuals that tell an alternate story.