Fashion brands are doing everything under the sun to grab customers attention nowadays and deliver the trends in as many ways as possible. Fashion retail brand fbb, in a bid to take a step further and make India ‘thoda aur’ stylish, is launching India’s first ever digital fashion channel, fbb TV. The concept of fbb TV is is to cultivate a unique fashion voice which is true to Indian sensibilities and hence will go beyond how to style, what to wear, trends in fashion and a lot of entertaining original content under fbb TV originals. The launch campaign has been conceptualised and executed by independent digital marketing agency Social Kinnect.
FBB TV launches Friday, 7 June
fbb TV is launching with its first original and India’s first fashion styling show LIVE – ‘Every Friday is a Tryday’ – with fashion influencer Pryanca Talukdar. The show format is fun and entertaining as well as educational to help the audience enjoy themselves while learning style tips from the known names of the fashion industry. The guests of the show will be from the insta-verse who are followed by lakhs of people for their fashion sense, glam quotient and deadly ensembles for every occasion.
The show will attempt to have fun segments like a style-up race, Bollywood trivia and Fashion Heads-up. The games will entertain while educating about a product category every week. The host and the guests will be sporting the product of the week and the games will also incorporate the product to make it fun and interesting for viewers to learn something new about fashion every week.
‘Every Friday is a Tryday’ will go live every Thursday, at 11:30 hrs, on all of fbb’s Social handles, on Facebook, Instagram and YouTube. The show will also dish out instant coupons that are valid only on Friday on that product, with just one missed call.
fbb TV goes live on Friday, the 7th of June with their first episode of ‘Every Friday is a Tryday’.
Talking about the launch, Pawan Sarda: Group Head – Digital at Future Group, said, “For fbb, content will play a huge role for us to create a unique fashion voice which is relevant to Indian sensibilities. fbb TV is an ambitious attempt to what we think can be a 24hours buzzing fashion channel on digital. We want India to not just buy fashion from us but to engage with us every day when they wake-up with wondering ‘What to wear today’.”
Social Kinnect’s COO, Chandni Shah said, “fbb is a brand that has always been at the cutting-edge of digital innovation. With ‘Every Friday is a Tryday’, we continue to help fbb push the envelope to create digital content that engages customers beyond their purchase, and generates loyalty that will create growth for years to come. Also, ‘edutainment’ is huge nowadays as consumers want content that helps solve a particular problem in their lives.
“This property makes fbb one of the pioneers of ‘edutaining’ content in the fashion retail space.”