EFFIE Awards India 2020 salutes best-in-class brands, campaign stories (complete lists) HUL, Star India, Ogilvy, McCann, 82.5, Hotstar amongst key winners

image-EFFIE Awards India 2020 raises a toast to best-in-class brands & campaign stories MediabriefThe Advertising Club India hosted the latest edition of the coveted EFFIE AWARDS INDIA 2020 presented by COLORS to salute the winners — which include Hindustan Unilever Limited, Star India Pvt Ltd, McCann Worldgroup India, Ogilvy Group and EightTwo Point Five Communications Pvt Ltd, amongst a host of others — in the presence of virtually the entire media and advertising fraternity.

Hindustan Unilever Limited & Star India Pvt Ltd were adjudged joint winners as EFFIE Client of the Year, while McCann Worldgroup India & Ogilvy Group were named EFFIE India Agency of the Year.  The coveted Grand EFFIE was won by the EightyTwo Point Five Communications Pvt. Ltd. for the Bisleri Packaged Drinking Water – “Samajhdar Jante hai”.

Speaking about winning at the coveted EFFIE awards that have become a benchmark of effectiveness and breakthrough brand and media strategies, Partho Dasgupta, President of The Advertising Club, said, “I would first like to congratulate all the winners of the awards. Winning an EFFIE has always been a matter of great pride for every marketer and each of the winners is truly deserving of this recognition. EFFIE India Awards 2020 continues to be the highest honor in innovation and effectiveness and with this award, we continue to be committed to recognizing and rewarding thought leadership showcased by brands and advertisers.”

Elaborating on the awards, Mitrajit Bhattacharya, Chairperson, EFFIEs, said, “Like every year, this year to we saw some of the best and game-changing work being entered for the awards.  The superior quality of work has led to the marquee award categories like i.e. Client of the Year and the Agency of the Year for the first time in the history of the EFFIE’s being won by not one by two winners each.” He further added, “We are sure that the continuous evolution of the awards to reflect the changing media landscape by adding new and relevant categories will ensure that the awards continue to stay relevant and highly coveted.”

McCann Worldgroup_Joint Winner of Agency of the year
McCann Worldgroup – Joint Winner of Agency of the year
Hotstar _Joint Winner of Client of the Year
Hotstar – Joint Winner of Client of the Year
82.5 Communication winning the award for The Grand Effie in the presence of Ramesh Chauhan_ Chairman , Bisleri International Pvt Ltd & Piyush Pandey
82.5 Communication winning the award for The Grand Effie in the presence of Ramesh Chauhan – Chairman Bisleri International Pvt Ltd & Piyush Pandey
image-Joint Winner - Agency Of the Year 2020 - Team Ogilvy-MediaBrief
Team Ogilvy, Joint Winner – Agency of the Year 2020
Ogilvy Group_Joint Winner of Agency of the year
Ogilvy Group – Joint Winner of Agency of the year
Hindustan Unilever _Joint Winner of Client of the Year
Hindustan Unilever – Joint Winner of Client of the Year

EFFIE INDIA CLIENT OF THE YEAR: JOINT WINNERS

Hindustan Unilever Limited

Star India Pvt. Ltd.

EFFIE INDIA AGENCY OF THE YEAR: JOINT WINNERS

McCann Worldgroup India

Ogilvy Group

 

EFFIE INDIA AGENCY OF THE YEAR
SR. NO.AGENCYGRAND EFFIEGOLDSILVERBRONZEFINALISTLEAD 2 / CONTR-IBUTING 1,2,3,4 (Actual Points)TOTAL
(12 Pts.) {# of Metals)(8 Pts.) {# of Metals)(6 Pts.) {# of Metals)(4 Pts.) {# of Metals)(2 Pts.)POINTS
1McCann Worldgroup India361445206
1Ogilvy Group28953206
2DDB Mudra Group651927121
3The Leo Group35307105
4Wunderman Thompson Group15314179
5Dentsu Webchutney Private Limited531246
6Hotstar Creative Communications Team111923
7GREY11622
8HAVAS WORLDWIDE INDIA PVT. LTD.1220
9Hindustan Unilever Limited111120
10Cheil India Private Limited11216
11Siriti12116
12Mindshare India11315
13Wavemaker1414
14WATConsult India11313
15Contract India1112
16Eighty Two Point Five communications Pvt. Ltd.112
17FCB India1312
18Rediffusion Brand Solutions Pvt. Ltd.11112
19BBDO India Pvt. Ltd.1210
20MediaCom Communications Private Limited1010
21One97 Communications Limited2110
22Taproot Dentsu India Communication Pvt. Ltd.1110
23Social Kinnect Private Limited99
24ABT Associates India Pvt. Ltd.118
25BBH Communications India Pvt. Ltd.28
26Autumn GREY77
27Edelman India77
28Genesis Burson Cohn & Wolfe77
29Jack In The Box77
30In-house Creative Communications, Hotstar36
31Innocean Worldwide India16
32Moving Pixels Pvt. Ltd.16
33Wieden + Kennedy India Pvt. Ltd.116
34Flipside55
35Indigo Consulting Ltd.55
36Social Street55
37VMLY&R India215
38ADK Fortune14
39Buzzoka44
40Crayons Advertising44
41Facebook44
42Geometry Encompass44
43Infectious Advertising Pvt. Ltd.14
44Network Advertising44
45QED Communications44
46TBWA\India14
47AER33
48Beehive Communications Pvt. Ltd.33
49Burson Cohn and Wolfe33
50Cohn & Wolfe 6 Degrees33
51Encompass Events Pvt. Ltd.33
52EQUINOX FILMS PVT. LTD.33
53Ketchum Sampark Pvt. Ltd.33
54Madison India33
552020 MSL India22
56Associated Corporate Consultants India Private Limited12
57Britannia Industries Limited12
58CAA Kwan22
59Digitas India12
60Discovery Communications India (Independent)12
61Frigorifico Allana Pvt. Ltd.12
62Genesis Burson – Marsteller22
63Hungama Digital Services Pvt. Ltd.22
64Max Publicity22
65Monk Media Network22
66PHD Media India22
67Prodigitz22
68Publicis India12
69Saatchi & Saatchi Propagate12
70Schbang Digital Solutions Private Limited22
71Sideways Consulting LLP12
72Star Sports12
73Tanishq12
74The Reach22
75The Script room12
76Tilt Brand Solutions Private Limited12
77What’s Your Problem Brand Solutions Pvt. Ltd.12
78ZtoA Marketing Solutions Pvt. Ltd.22
79Autumn Worldwide11
80DNA Entertainment Networks Pvt. Ltd.11
81Foxymoron11
82Fulcro11
83GroupM Media India Pvt. Ltd. (Wavemaker Division)11
84Hyprlocl Designthinking LLP11
85OMD Mudra Max11
86RepIndia11
87The Brand Pal11
88TVF11
89Voot India – Viacom 18 Media Pvt. Ltd.11
TOTAL1124556202

EFFIE INDIA CLIENT OF THE YEAR

SR. NO.CLIENT NAMEGRAND EFFIE
(12 Pts.) {No. of Metals)
GOLD
(8 Pts.) {No. of Metals)
SILVER
(6 Pts.) {No. of Metals)
BRONZE
(4 Pts.) {No. of Metals)
FINALIST
(2 Pts.)
TOTAL
POINTS
1Hindustan Unilever Limited1331058
1Star India Pvt. Ltd.143758
2Reckitt Benckiser India Pvt. Ltd.222240
3Mondelez India Foods Pvt. Ltd.21236
4NESTLÉ INDIA LIMITED11928
5Bajaj Auto Ltd.3726
6BILL & MELINDA GATES FOUNDATION12322
7Coca-Cola India Pvt. Ltd.2522
8Dabur India Limited12422
9ITC Limited2522
10Johnson & Johnson Private Limited13222
11Spotify India Private Limited12422
12Trigger Happy Entertainment Pvt. Ltd.3122
13Facebook India Online Services Private Limited1220
14Flipkart Internet Private Limited2220
15Pidilite Industries Ltd.21220
16Association of Mutual Funds in India318
17Spotify India LLP2318
18Bennett Coleman & Company Private Limited1616
19Bharatiya Janata Party11116
20Castrol India Ltd.11114
21Gillette India Limited11214
22The Wishing Factory1214
23Bata India1112
24Bisleri International Private Limited112
25State Bank of India11112

 

EFFIE INDIA 2020: RESULTS

S.NO.EntrantBrandCampaign TitleClientG/S/B/F
1. Personal Care
1Hindustan Unilever Limited
Contributing Agency 1: Edelman India
Contributing Agency 2: Jack In The Box
Surf ExcelRang Laaye SangHindustan Unilever LimitedSilver
2McCann Worldgroup India
Contributing Agency 1: QED Communications
DettolWhen moms lent a helping handReckitt Benckiser India Pvt. Ltd.Bronze
3Ogilvy Group
Contributing Agency 1: Mindshare India
Contributing Agency 2: Burson Cohn and Wolfe
Contributing Agency 3: AER
PondsOvercome your inner hesitations and #See What HappensHindustan Unilever LimitedBronze
4The Leo Group
Contributing Agency 1: TVF
Contributing Agency 2: RepIndia
WhisperHow Whisper Changed the Rules of the GameProcter & Gamble IndiaFinalist
5The Leo GroupMedimixHow Medimix changed the face of Ayurveda in IndiaCholayil Pvt. Ltd.Finalist
6Ogilvy GroupDabur Red PasteMaking India chew ready!Dabur India LimitedFinalist
2. Beverages Non-Alcohol
1McCann Worldgroup IndiaNescafeCreating new rite of passage for Indian teensNESTLÉ INDIA LIMITEDSilver
2McCann Worldgroup IndiaCoca-ColaHow coca-cola won the world cupCOCA-COLA INDIA PVT. LTD.Silver
3Wunderman Thompson GroupBoostPlay The bigger gameGlaxoSmithkline Consumer Healthcare LimitedBronze
4McCann Worldgroup IndiaNescafeMaking cold-coffee ‘cooler’ at homeNESTLÉ INDIA LIMITEDFinalist
5McCann Worldgroup IndiaComplanStanding tall amongst giantsZydus Wellness IndiaFinalist
6McCann Worldgroup India
Contributing Agency 1: Hyprlocl Designthinking LLP
ComplanComplete meal, not piecemealZydus Wellness IndiaFinalist
7Wunderman Thompson GroupBoostThe background story behind world cup gloryGlaxoSmithkline Consumer Healthcare LimitedFinalist
8Ogilvy GroupSpriteHow Sprite Refreshed ItselfCoca-Cola India Pvt. Ltd.Finalist
9Ogilvy GroupBRUMAKING COFFEE ANDHRA’S CUP OF TEAHindustan Unilever LimitedFinalist
10The Leo GroupMaazaIndia’s Only Soft Drink For WomenCoca-Cola India Pvt. Ltd.Finalist
11Ogilvy Group
Contributing Agency 1: Wavemaker India Pvt. Ltd.
Cadbury Bournvita Li’l ChampsBournvita Li’l Champs- Real Growth Lessons by KareenaMondelez India Foods Pvt. Ltd.Finalist
12Ogilvy Group
Contributing Agency 1: Wavemaker India Pvt. Ltd.
Cadbury BournvitaBOURNVITA- THE POWER OF SMALLMondelez India Foods Pvt. Ltd.Finalist
3. Food
1McCann Worldgroup IndiaITC AashirvaadGetting Rice-devotees to fall in love with AttaITC LimitedSilver
2Ogilvy Group
Contributing Agency 1: Madison India
Tata SaltDirt is good? Really?Tata Chemicals LimitedBronze
3Frigorifico Allana Pvt. Ltd.Sunny Cooking OilLife Aapki Recipe AapkiFrigorifico Allana Pvt. Ltd.Finalist
4Ogilvy Group
Contributing Agency 1: Madison India
Contributing Agency 2: Autumn Worldwide
Tata Salt LiteCausing CHURN to growTata Chemicals LimitedFinalist
5Ogilvy GroupCadbury Dairy MilkReimagining Meetha For IndiaMondelez India Foods Pvt. Ltd.Finalist
6McCann Worldgroup IndiaNestle (MAGGI)2 minute life lessonsNESTLÉ INDIA LIMITEDFinalist
7McCann Worldgroup IndiaNestle (MAGGI)How maggi spiced it up?NESTLÉ INDIA LIMITEDFinalist
8Ogilvy GroupKelloggPet-bhar ShararatKellogg India Pvt. Ltd.Finalist
4. Snacks & Desserts
1McCann Worldgroup IndiaPerfettiMaking Juzt-Jelly more than just a jellyPerfetti Van Melle India Pvt. Ltd.Bronze
2Ogilvy GroupCenter FruitMood Ting TongPerfetti Van Melle India Pvt. Ltd.Finalist
3Britannia Industries LimitedBritannia 5050Hamesha Sweet KyunBritannia Industries LimitedFinalist
5. Beauty & Fashion
1Contract IndiaBata IndiaHow did a 125 year old, successfully fit into a 25 year old’s shoes?Bata IndiaGold
2Ogilvy Group
Contributing Agency 1: DDB Mudra Group
Contributing Agency 2: Wavemaker Global
Titan RagaMaking Flaws In VogueTitan Watches, TitanFinalist
6. Home Furnishings & Appliances
1WATConsultRacoldMind Your LanguageRacoldGold
2Ogilvy GroupVOLTASADJUSTABLE ACs FOR THE ADJUSTING INDIANVOLTAS LIMITEDBronze
3McCann Worldgroup IndiaDUROFLEXCOMFORT FOR THOSE WHO NEED ITDUROFLEX PVT. LTD.Finalist
7. Office & Delivery
1McCann Worldgroup IndiaZomatoHow Zomato Won the game before the gameZOMATO MEDIA PRIVATE LIMITEDBronze
8. Other Products
1Ogilvy GroupFevikwikPhenko Nahi JodoPidilite Industries Ltd.Silver
2McCann Worldgroup IndiaAmerican TouristerMaking the backpack, a swagpackSamsonite South Asia Private Ltd.Bronze
3McCann Worldgroup IndiaDaburUniform approach to behavioural changeDABUR INDIA LIMITEDBronze
4The Leo GroupAnchor by PanasonicNaye India ke badhte load ke liyePanasonic Life Solutions India Pvt. Ltd.Finalist
5Ogilvy Group
Contributing Agency 1: Wavemaker
Cadbury CelebrationsThe Gift Of Good IntentionsMondelez India Foods Pvt. Ltd.Finalist
6BBDO India Pvt. Ltd.
Contributing Agency 1: Voot India – Viacom 18 Media Pvt. Ltd.
Pedigree#BringHomeJoyMars International India Pvt. Ltd.Finalist
9. Automotive-Aftermarket
1Ogilvy Group
Contributing Agency 1: Mindshare
Castrol CRB TurbomaxTruckAasana – Caring for the Real EngineCastrol India Ltd.Gold
2Wunderman Thompson Group
Contributing Agency 1: WatConsult India
Contributing Agency 2: Mindshare World
Apollo TyresApollo Alpha: How a late entrant took on two industry giants. And won.Apollo TyresBronze
3Ogilvy GroupCEAT LTD.Launching a new premium variant in a slow downCEAT LTD.Finalist
10. Automotive-Vehicles
1Cheil India Private LimitedMG Motor“How the unknown British legacy brand MG overturned the auto industry’s worst slowdown with success in just 20 days.”MG Motor India Private LimitedGold
2Innocean Worldwide IndiaKIA Motors IndiaHow a virtually unknown brand launched 2019’s most successful premium CSUVKIA Motors IndiaSilver
3Ogilvy GroupBajaj PlatinaPlatina Aaram RathBajaj Auto Ltd.Bronze
4The Leo Group
Contributing Agency 1: Indigo Consulting Ltd.
Bajaj CT 110HAR SADAK PAR KADAKBajaj Auto Ltd.Bronze
5DDB Mudra GroupVolkswagen IndiaVolkswagen Tiguan- For the journeys withinVolkswagen India Pvt. Ltd.Finalist
6McCann Worldgroup IndiaHeroLiberation reloadedHero MotoCorp LimitedFinalist
11. Electronics
1Associated Corporate Consultants India Private LimitedXiaomi Technologies India Pvt. Ltd.The Blockbuster Launch that had India Taking NoteXiaomi Technology India Private LimitedFinalist
12. Household Supplies & Services
1McCann Worldgroup IndiaHarpicOvercoming India’s Toilet DivideReckitt Benckiser India Pvt. Ltd.Gold
2Ogilvy GroupLove & CareBorn on the RunwayHindustan Unilever LimitedSilver
3McCann Worldgroup IndiaDaburHow Odonil found its way back into bathroomsDABUR INDIA LIMITEDSilver
13. Agricultural, Industrial & Building
1Infectious Advertising Pvt. Ltd.UltraTech CementBaat Ghar KiUltraTech CementBronze
2Ogilvy GroupBirla AeroconIn the name of a pipeHIL LimitedBronze
14. Services
1Taproot Dentsu India Communication Pvt. Ltd.
Contributing Agency 1 : Dentsu Webchutney
AirtelHow Gratitude Led To Airtel’s GrowthBharti Airtel Ltd.Bronze
2BBDO India Pvt. Ltd.Vodafone IdeaIdea 4G – India Ka Live NetworkVodafone Idea Ltd.Finalist
15. Finance
1Wunderman Thompson GroupAMFISahi HaiAssociation of Mutual Funds in IndiaSilver
2Rediffusion Brand Solutions Pvt. Ltd.
Contributing Agency 1 : DDB Mudra Group
STATE BANK OF INDIATalking Objects – #HoSaktaHaiState Bank of IndiaBronze
3One97 Communications LimitedPaytmHow Paytm got India to pay it forwardOne97 Communications LimitedBronze
4Ogilvy GroupICICI BankMAKING BUSINESS MATTERICICI BankFinalist
5The Leo GroupCanara HSBC Oriental Bank of Commerce Life InsurancePromise Kiya! Ab Plan Karo.Canara HSBC Oriental Bank of Commerce Life Insurance Company LimitedFinalist
6Saatchi & Saatchi PropagateMax Life InsuranceBharose Ka NumberMax Life Insurance Company LimitedFinalist
7The Leo GroupHDFC LifeBounce BackHDFC Life Insurane Company LimitedFinalist
8The Leo GroupBAJAJ ALLIANZ GENERAL INSURANCECaring for you: 365 days a yearBAJAJ ALLIANZ GENERAL INSURANCE COMPANYFinalist
9The Leo GroupAngel Broking Ltd.Don’t Be A ChomuAngel Broking Ltd.Finalist
10The Leo GroupBajaj Allianz Life Insurance Company#36SecPlankChallengeBajaj Allainz Life Insurance CompanyFinalist
11Ogilvy GroupICICI Lombard General Insurance Co. Ltd.Technology with a human touchICICI Lombard General Insurance Co. Ltd.Finalist
16. Financial Cards
1McCann Worldgroup IndiaMastercardThe aadhar of all paymentsMastercardFinalist
17. Media & Entertainment Companies
1Wunderman Thompson GroupFacebookThumbstoppersFacebook India Online Services Private LimitedGold
2The Leo Group
Contributing Agency 1: DDB Mudra Group
Spotify IndiaThere’s a playlist for thatSpotify India Private LimitedSilver
3The Leo Group
Contributing Agency 1: EQUINOX FILMS PVT. LTD.
Contributing Agency 2: Beehive Communications Pvt. Ltd.
Twitter#WeTweet TogetherTwitter Communication India Pvt. Ltd.Bronze
4DDB Mudra Group
Contributing Agency 1: Social Kinnect Private Limited
Hotstar PremiumWeaponsing spoilersStar India Pvt. Ltd.Finalist
5FCB IndiaTimes of IndiaTimes Out & Proud: India Comes Out of the ClosetTimes of IndiaFinalist
6Ogilvy GroupTata SkyGETTING APPA TO APPROVETata Sky Ltd.Finalist
7The Script roomNetflixSo, What Are You Watching?Netflix indiaFinalist
8Discovery Communications India (Independent)Discovery Communications IndiaMan Vs. Wild with Bear Grylls and Prime Minister ModiDiscovery Communications IndiaFinalist
9The Leo GroupSpotify IndiaBeat of a BillionSpotify India Private LimitedFinalist
10In-house Creative Communications, HotstarHotstarLiberating entertainment for housewivesStar India Pvt. Ltd.Finalist
11What’s Your Problem Brand Solutions Pvt. Ltd.Dailyhunt#KhudKiSochBanaoVerse Innovations Pvt. Ltd. (Dailyhunt)Finalist
18. Government, Institutional & Recruitment
1Moving Pixels Pvt. Ltd.Main Bhi ChowkidarMain bhi ChowkidarBharatiya Janata PartySilver
2McCann Worldgroup IndiaBJPHope 2.0 – How the 2019 mandate was won!Assosciation of Billion MindsFinalist
3McCann Worldgroup IndiaBMGFGetting Indians To Mind The GapBILL & MELINDA GATES FOUNDATIONFinalist
4McCann Worldgroup IndiaNSDCPitching skills against the starsNATIONAL SKILL DEVELOPMENT CORPORATIONFinalist
5Ogilvy GroupBharatiya Janata PartyModi Hai To Mumkin HaiBharatiya Janata PartyFinalist
19. Professional Services
1Wunderman Thompson GroupNaukri.comJobs You’d Love To Go ToInfoEdge India LimitedFinalist
20. Travel & Tourism
1McCann Worldgroup IndiaIncredible IndiaFrom Destinations to TransformationsMINISTRY OF TOURISM – INCREDIBLE INDIAGold
2Wieden + Kennedy India Pvt. Ltd.Airbnb India Pvt. Ltd.That’s why We AirbnbAirbnb India Pvt. Ltd.Bronze
3McCann Worldgroup IndiaUP TourismInviting the new India to its oldest MelaDEPARTMENT OF TOURISM (UP TOURISM)Finalist
4McCann Worldgroup IndiaLufthansaFrom Bucket List to the Blind ListLufthansa German AirlinesFinalist
21. Software & Apps
1The Leo Group
Contributing Agency 1: DDB Mudra Group
Spotify IndiaSunte JaSpotify India Private LimitedBronze
22. Other Services
1McCann Worldgroup IndiaNestle CorporateOk Nestle – Tell me more about foodNESTLÉ INDIA LIMITEDBronze
2Cheil India Private LimitedSamsung India Electronics LimitedSamsung Good VibesSamsung India Electronics Private LimitedFinalist
23. Entertainment & Sports
1Dentsu Webchutney Private LimitedURI – The Surgical StrikeCode Name: URITrigger Happy Entertainment Pvt. Ltd.Silver
2Taproot Dentsu India Communication Pvt. Ltd.VIVO INDIAN PREMIER LEAGUE SEASON 12HOW SEASON 12 BECAME THE MOST-WATCHED IPL EVERStar India Pvt. Ltd.Silver
3DDB Mudra Group
Contributing Agency 1: Hotstar Creative Communications Team
HotstarKoi Yaar Nahi FarStar India Pvt. Ltd.Bronze
4Tilt Brand Solutions Private Limited
Contributing Agency 1: GroupM Media India Pvt. Ltd. (Wavemaker Division)
Contributing Agency 2: DNA Entertainment Networks Pvt. Ltd.
Dream11Ye Game Hai MahaanSporta Technologies Pvt. Ltd.Finalist
5DDB Mudra GroupNETFLIXHOW FACTS HELPED REBUILD FAITH IN AN AGE OF CYNICISMNETFLIXFinalist
6DDB Mudra Group
Contributing Agency 1: Monk Media Network
Contributing Agency 2: Genesis Burson – Marsteller
Contributing Agency 3: Max Publicity
NBANBA Takes Over India’s BackyardNBA India Basketball Pvt. Ltd.Finalist
7Star SportsPro Kabaddi LeagueISSE TOUGH KUCH NAHIStar SportsFinalist
8In-house Creative Communications, HotstarHotstar VIPKilling the age-old TV viewing habit of a militant football fanStar India Pvt. Ltd.Finalist
9Ogilvy GroupStar SportsICC Cricket World Cup 2019 – #CricketKaCrownStar India Pvt. Ltd.Finalist
10Ogilvy GroupVodafoneVodafone FANtastic Breaks – Hijacking our customers to win at IPLVodafone Idea LimitedFinalist
24. Retail
1Dentsu Webchutney Private LimitedFlipkart Internet Private LimitedHagglebotFlipkart Internet Private LimitedSilver
2McCann Worldgroup IndiaCoca-Colamauke pe coca: winning ‘fridgespace’ during the world-cupCOCA-COLA INDIA PVT. LTD.Silver
3Contract IndiaBata IndiaHow did a 125 year old, successfully fit into a 25 year old’s shoes?Bata IndiaBronze
4One97 Communications LimitedPaytmIndia’s digital tijoriOne97 Communications LimitedBronze
5Dentsu Webchutney Private LimitedSwiggyVoice Of HungerBundl Technologies Private LimitedFinalist
25. Healthcare Products
1HAVAS WORLDWIDE INDIA PVT. LTD.DurexBreaking the taboo around female sexualityReckitt Benckiser (India) Ltd.Silver
2ABT Associates India Pvt. Ltd.SHOPS Plus Project – Abt Associates IndiaHelping India Defeat DiarrheaABT Associates India Pvt. Ltd.Silver
3ADK FortunePrega News#PregaNewsMeansGoodNewsMankind Pharma LimitedBronze
4McCann Worldgroup IndiaDettolHow new moms gave Dettol a new lifeReckitt Benckiser India Pvt. Ltd.Bronze
5GREY
Contributing Agency 1: Schbang Digital Solutions Private Limited
Contributing Agency 2: PHD Media India
CiplaBerok ZindagiCipla LimitedFinalist
6ABT Associates India Pvt. Ltd.SHOPS Plus Project – Abt Associates IndiaPutting Control Back in Women’s PalmsABT Associates India Pvt. Ltd.Finalist
7Ogilvy GroupSavlonWounds Don’t DiscriminateITC LimitedFinalist
8Ogilvy GroupEnterogerminaHappy TummiesSanofi India LimitedFinalist
9McCann Worldgroup IndiaDaburImmunity is the best medicineDABUR INDIA LIMITEDFinalist
26. Healthcare Services
1SiritiThe Wishing Factory#AadhiwaliZindagiMitaoThe Wishing FactorySilver
2TBWA\IndiaNeuroGen Brain and Spine InstitutePlaying with mental healthNeuroGen Brain and Spine InstituteBronze
3McCann Worldgroup IndiaLiving WillHelping India sign-up for a dignified deathHealth Care at Home India Pvt. Ltd.Bronze
4The Leo GroupFortis Healthcare LimitedHonor The DonorFortis Healthcare LimitedFinalist
27. Corporate Advertising / Reputation
1Wunderman Thompson GroupAMFIMutual Funds Sahi HaiAssociation of Mutual Funds in IndiaSilver
2The Leo GroupP&G ShikshaBittuProcter & Gamble Hygiene And Health Care Ltd.Silver
3GREY
Contributing Agency 1: Autumn GREY
Contributing Agency 2: Genesis Burson Cohn & Wolfe
Contributing Agency 3: MediaCom Communications Private Limited
GilletteBarbershop GirlsGillette India LimitedBronze
4DDB Mudra GroupRoyal Challenge Sports DrinkAn Innings Towards EqualityUNITED SPIRITS LTD. -A DIAGEO GROUP COMPANYFinalist
5Ogilvy Group
Contributing Agency 1: Geometry Encompass
Hindustan Unilever Limited (Corporate)Let’s start a little goodHindustan Unilever LimitedFinalist
6Ogilvy GroupFevicolBreaking norms, retaining strong bonds.Pidilite Industries Ltd.Finalist
7Ogilvy Group
Contributing Agency 1: Cohn & Wolfe 6 Degrees
Contributing Agency 2: The Reach
HamamHamam Waterproof SareeHindustan Unilever LimitedFinalist
8Cheil India Private LimitedSamsung India Electronics LimitedSamsung Good VibesSamsung India Electronics Private LimitedFinalist
9GREY
Contributing Agency 1: Schbang Digital Solutions Private Limited
Contributing Agency 2: PHD Media India
CiplaBerok ZindagiCipla LimitedFinalist
10FCB IndiaVistaraVistara Retrojet – How Vistara turned a flying machine into a time machineTata SIA Airlines Ltd.Finalist
11McCann Worldgroup IndiaNestle CorporateOk Nestle – Tell me more about foodNESTLÉ INDIA LIMITEDFinalist
12The Leo Group
Contributing Agency 1: Indigo Consulting Ltd.
Bajaj AutoWORLD’S FAVOURITE INDIANBajaj Auto Ltd.Finalist
13Wunderman Thompson GroupTimes of IndiaLost VotesBennett Coleman & Company Private LimitedFinalist
14McCann Worldgroup IndiaMastercardBharat ka cardMastercardFinalist
15Ogilvy Group
Contributing Agency 1: Mindshare India
Contributing Agency 2: Burson Cohn and Wolfe
Contributing Agency 3: AER
PondsOvercome your inner hesitations and #See What HappensHindustan Unilever LimitedFinalist
28. B2B
1Wunderman Thompson GroupFacebookThumbstoppersFacebook India Online Services Private LimitedSilver
2Ogilvy GroupLenovoShaming beautiful laptops without brainsLenovo India Pvt. Ltd.Finalist
3Digitas IndiaLoctiteLoctite Demand Generation ProgramHenkel Adhesives Technologies India Private LimitedFinalist
29. Interactive Marketing
1Dentsu Webchutney Private LimitedURI – The Surgical StrikeCode Name: URITrigger Happy Entertainment Pvt. Ltd.Silver
2Ogilvy Group
Contributing Agency 1: Wavemaker
Contributing Agency 2: Facebook
Cadbury Dairy MilkDrowning Hate With HeartMondelez India Foods Pvt. Ltd.Silver
3DDB Mudra Group
Contributing Agency 1: The Leo Group
Spotify IndiaMemevertisingSpotify India LLPSilver
4McCann Worldgroup IndiaZomatoHow Zomato Won the game before the gameZOMATO MEDIA PRIVATE LIMITEDBronze
5Dentsu Webchutney Private LimitedFlipkart Internet Private LimitedHagglebotFlipkart Internet Private LimitedBronze
6Ogilvy Group
Contributing Agency 1: Wavemaker
Cadbury CelebrationsWhat will you give up for your sibling?Mondelez India Foods Pvt. Ltd.Finalist
7McCann Worldgroup IndiaJCBDigging yourself out of a digital ditchJCB India Ltd.Finalist
8DDB Mudra Group
Contributing Agency 1: Hotstar Creative Communications Team
HotstarKoi Yaar Nahi FarStar India Pvt. Ltd.Finalist
9Ogilvy GroupVodafoneVodafone Fantastic breaks – Hijacking our customers to win at IPLVodafone Idea LimitedFinalist
10Wunderman Thompson GroupTimes of IndiaLost VotesBennett Coleman & Company Private LimitedFinalist
11Wunderman Thompson GroupMumbai MirrorOperation KhataaraMumbai MirrorFinalist
12Wunderman Thompson Group
Contributing Agency 1: Hungama Digital Services Pvt. Ltd.
PUMA#SOCKTHEMPUMA SPORTS INDIA PVT. LTD.Finalist
13VMLY&RBig BazaarINDIA’S FIRST INTERACTIVE COOKING MASTERCLASSBig BazaarFinalist
30. Small Town & Rural Marketing
1McCann Worldgroup IndiaBMGFGetting Indians To Mind The GapBILL & MELINDA GATES FOUNDATIONBronze
2McCann Worldgroup IndiaBMGFWhen family planning had a better planBILL & MELINDA GATES FOUNDATIONBronze
3DDB Mudra Group
Contributing Agency 1: ZtoA Marketing Solutions Pvt. Ltd.
Gulf Oil Lubricants India Ltd.Gulf Supreme TractorotsavGulf Oil Lubricants India Ltd.Finalist
4Hotstar Creative Communications Team
Lead Agency 2: DDB Mudra Group
Contributing Agency 1: Flipside
Contributing Agency 2: Social Street
HotstarConnecting Rural India to IPLStar India Pvt. Ltd.Finalist
5GREY
Contributing Agency 1 : Autumn GREY
Contributing Agency 2 : Genesis Burson Cohn & Wolfe
Contributing Agency 3 : MediaCom Communications Private Limited
GilletteBarbershop GirlsGillette India LimitedFinalist
6McCann Worldgroup IndiaCCALiberating Rural Women From ChullasClean Cooking AllianceFinalist
7McCann Worldgroup IndiaNSDCPitching skills against the starsNATIONAL SKILL DEVELOPMENT CORPORATIONFinalist
8McCann Worldgroup IndiaDaburMaking a product attribute into a brand experienceDABUR INDIA LIMITEDFinalist
9The Leo Group
Contributing Agency 1: Indigo Consulting Ltd.
Bajaj CT 110HAR SADAK PAR KADAKBajaj Auto Ltd.Finalist
10McCann Worldgroup IndiaMastercardThe aadhar of all paymentsMastercardFinalist
31. Regional
1Hotstar Creative Communications Team
Lead Agency 2: DDB Mudra Group
Contributing Agency 1: Flipside
Contributing Agency 2: Social Street
HotstarConnecting Rural India to IPLStar India Pvt. Ltd.Gold
2DDB Mudra GroupSTAYFREEHOW PADS BRIDGED THE GAP FROM PERIODS TO PROGRESSJohnson & Johnson Private LimitedSilver
3Ogilvy GroupFevikwikPhenko Nahi JodoPidilite Industries Ltd.Silver
4BBH Communications India Pvt. Ltd.
Contributing Agency 1: 2020 MSL India
Contributing Agency 2: Prodigitz
Nihar Naturals Coconut Hair OilAmi Durga, Ami Akai AikshoMarico LimitedBronze
5DDB Mudra GroupMcDonald’sChennai says I’m Lovin itHardcastle Resturants Pvt. Ltd.Finalist
6Ogilvy GroupBajaj PlatinaPlatina Aaram RathBajaj Auto Ltd.Finalist
7TanishqTANISHQWinning Over The SouthTitan Company Ltd.Finalist
8The Leo GroupIodex BalmCurious case of National hit, Regional missGlaxoSmithKline Consumer Healthcare Ltd.Finalist
9The Leo GroupMaazaTN’s only soft drink for womenCoca-Cola India Pvt. Ltd.Finalist
10Ogilvy GroupAsian PaintsAsian Paints Painting Service – Mr. GeniusAsian Paints LimitedFinalist
11McCann Worldgroup IndiaITC AashirvaadGetting Rice-devotees to fall in love with AttaITC LimitedFinalist
12McCann Worldgroup India
Contributing Agency 1: The Brand Pal
AashirvaadBreaking traditions to strengthen bondsITC LimitedFinalist
13Ogilvy GroupAsian Paints LimitedFibre Ulla CampaignAsian Paints LimitedFinalist
14Wunderman Thompson GroupThe Times of IndiaBol DaalBennett Coleman & Company Private LimitedFinalist
15Sideways Consulting LLPT20 MumbaiT20 Mumbai – Ekdum MumbaiProbability Sports India Pvt. Ltd.Finalist
16McCann Worldgroup IndiaNescafeHow Nescafe broke the chai-baarish bondNESTLÉ INDIA LIMITEDFinalist
17Wunderman Thompson GroupTimes of IndiaPhirey Esho KolkataBennett Coleman & Company Private LimitedFinalist
18The Leo GroupCarDekhoChalao ApniGirnar Software Pvt. Ltd.Finalist
32. Direct Marketing
1DDB Mudra Group
Contributing Agency 1: The Leo Group
Spotify IndiaMemevertisingSpotify India LLPSilver
2Dentsu Webchutney Private LimitedURI – The Surgical StrikeCode Name: URITrigger Happy Entertainment Pvt. Ltd.Silver
3GREYALTBalajiBreast BufferALT Digital Media Entertainment LimitedFinalist
4DDB Mudra GroupSpotifyPlaylist in a packetSpotify India LLPFinalist
5McCann Worldgroup IndiaCoca-Colamauke pe coca: winning ‘fridgespace’ during the world-cupCOCA-COLA INDIA PVT. LTD.Finalist
33. Experiential Marketing / Brand Experience
1Dentsu Webchutney Private LimitedFlipkart Internet Private LimitedHagglebotFlipkart Internet Private LimitedBronze
2Dentsu Webchutney Private LimitedURI – The Surgical StrikeCode Name: URITrigger Happy Entertainment Pvt. Ltd.Bronze
3Ogilvy GroupBajaj PlatinaPlatina Aaram RathBajaj Auto Ltd.Bronze
4DDB Mudra GroupSTAYFREEAN UNLIKELY TALE OF TWO TABOOSJohnson & Johnson Private LimitedFinalist
5McCann Worldgroup IndiaBMGFThe conversational contraceptivesBILL & MELINDA GATES FOUNDATIONFinalist
6McCann Worldgroup IndiaPerfettiNow add 2 eggs,flour and Juzt-JellyPerfetti Van Melle India Pvt. Ltd.Finalist
7Ogilvy Group
Contributing Agency 1: Mindshare
Castrol Super MechanicSuper Mechanic – Making an Expert feel like an ExpertCastrol India Ltd.Finalist
8Rediffusion Brand Solutions Pvt. Ltd.
Contributing Agency 1: Buzzoka
Contributing Agency 2: Crayons Advertising
Contributing Agency 3: Network Advertising
STATE BANK OF INDIASay YO to LifeState Bank of IndiaFinalist
9McCann Worldgroup IndiaCoca-Colamauke pe coca: winning ‘fridgespace’ during the world-cupCOCA-COLA INDIA PVT. LTD.Finalist
10McCann Worldgroup IndiaDaburMaking a product attribute into a brand experienceDABUR INDIA LIMITEDFinalist
11Mccann Worldgroup IndiaAmerican TouristerMaking the backpack, a swagpackSamsonite South Asia Private Ltd.Finalist
12The Leo GroupJeepJeep DemocracyFCA IndiaFinalist
13The Leo GroupCarDekhoBeating the Patriarchy on the Indian RoadsGirnar Software Pvt. Ltd.Finalist
14Ogilvy GroupMake A Difference#NeverTooLateMake a DifferenceFinalist
15Ogilvy Group
Contributing Agency 1: Wavemaker India Pvt. Ltd.
Cadbury BournvitaBournvita- The Exam CollectionMondelez India Foods Pvt. Ltd.Finalist
16The Leo GroupSpotify IndiaBeat of a BillionSpotify India Pvt. Ltd.Finalist
17The Leo GroupBajaj Allianz Life Insurance Company#36SecPlankChallengeBajaj Allainz Life Insurance CompanyFinalist
18The Leo GroupIodex BalmCurious case of National hit, Regional missGlaxoSmithKline Consumer Healthcare Ltd.Finalist
19Ogilvy Group
Contributing Agency 1: Wavemaker
Cadbury Unity BarChocolate That’s Made Of India, For IndiaMondelez India Foods Pvt. Ltd.Finalist
20One97 Communications LimitedPaytmIndia’s digital tijoriOne97 Communications LimitedFinalist
21Ogilvy Group
Contributing Agency 1: Cohn & Wolfe 6 Degrees
Contributing Agency 2: The Reach
HamamHamam Waterproof SareeHindustan Unilever LimitedFinalist
34A. Positive Change: Environmental: Brands
1Ogilvy Group
Contributing Agency 1: Geometry Encompass
Hindustan Unilever Limited (Corporate)Let’s start a little goodHindustan Unilever LimitedSilver
34B. Positive Change: Environmental : Non-Profit
1Mindshare India Pvt. Ltd.Volvo CarsVolvo Breathe FreeVolvo Cars IndiaFinalist
35A. Positive Change: Social Good: Brands
1GREY
Contributing Agency 1: Autumn GREY
Contributing Agency 2: Genesis Burson Cohn & Wolfe
Contributing Agency 3: MediaCom Communications Private Limited
GilletteBarbershop GirlsGillette India LimitedSilver
2BBDO India Pvt. Ltd.
Contributing Agency 1: Mediacom Communications Pvt. Ltd.
Contributing Agency 2: Social Kinnect
Contributing Agency 3: Encompass Events Pvt. Ltd.
Contributing Agency 4: Ketchum Sampark Pvt. Ltd.
ArielSons #ShareTheLoadProcter & Gamble IndiaSilver
3DDB Mudra GroupSTAYFREEAN UNLIKELY TALE OF TWO TABOOSJohnson & Johnson Private LimitedBronze
4Cheil India Private LimitedSamsung India Electronics LimitedSamsung Good VibesSamsung India Electronics Private LimitedBronze
5Wunderman Thompson GroupTimes of IndiaLost VotesBennett Coleman & Company Private LimitedBronze
6GREYALT BalajiBreast BufferALT Digital Media Entertainment LimitedFinalist
7Hindustan Unilever LimitedLifebuoyMobile DactarniHindustan Unilever LimitedFinalist
8Ogilvy GroupSavlonWounds Don’t DiscriminateITC LimitedFinalist
9Ogilvy GroupCadbury Dairy MilkReimagining Meetha For IndiaMondelez India Foods Pvt. Ltd.Finalist
10Ogilvy Group
Contributing Agency 1: Cohn & Wolfe 6 Degrees
HamamHamam Waterproof SareeHindustan Unilever LimitedFinalist
35B. Positive Change: Social Good: Non-Profit
1FCB IndiaMillennium World SchoolThe Open Door ProjectMillennium World SchoolSilver
2SiritiThe Wishing Factory#AadhiwaliZindagiMitaoThe Wishing FactoryBronze
3The Leo GroupHDFC Bank Ltd.#StopMithaniHDFC Bank Ltd.Bronze
4DDB Mudra Group
Contributing Agency 1: OMD Mudra Max
Aarohan Social Innovation AwardsLab Called LifeInfosys FoundationFinalist
5McCann Worldgroup IndiaBMGFGetting Indians To Mind The GapBILL & MELINDA GATES FOUNDATIONFinalist
6Ogilvy GroupMake A Difference#NeverTooLateMake a DifferenceFinalist
7Ogilvy GroupAyushman Bharat Pradhan Mantri Jan Arogya YojanaHealth is a Universal RightNational Health AuthorityFinalist
36. David v/s Goliath
1DDB Mudra Group
Contributing Agency 1: Hotstar Creative Communications Team
HotstarKoi Yaar Nahi FarStar India Pvt. Ltd.Silver
2DDB Mudra Group
Contributing Agency 1 : Social Kinnect Private Limited
Hotstar PremiumWeaponsing spoilersStar India Pvt. Ltd.Silver
3McCann Worldgroup IndiaComplanStanding tall amongst giantsZydus Wellness IndiaBronze
4Hindustan Unilever LimitedDOMEXPick Up The BrushHindustan Unilever LimitedBronze
5McCann Worldgroup IndiaNescafeBrewing coffee in a chai countryNESTLÉ INDIA LIMITEDFinalist
6McCann Worldgroup IndiaNestle (MAGGI)HOW AN INTERNATIONAL MASALA BRAND TOOK ON INDIAN MASALA BRANDSNESTLÉ INDIA LIMITEDFinalist
7Wunderman Thompson Group
Contributing Agency 1: WatConsult India
Contributing Agency 2: Mindshare World
Apollo TyresApollo Alpha: How a late entrant took on two industry giants. And won.Apollo TyresFinalist
8Ogilvy GroupBajaj PlatinaPlatina Aaram RathBajaj Auto Ltd.Finalist
9Publicis IndiaOvenstoryIT’S ALL ABOUT THE CHEESEOvenstoryFinalist
10Ogilvy GroupBajaj DominarDominar OdysseysBajaj Auto Ltd.Finalist
11The Leo Group
Contributing Agency 1: DDB Mudra Group
Spotify IndiaSunte JaSpotify India Pvt. Ltd.Finalist
12In-house Creative Communications, HotstarHotstar VIPKilling the age-old TV viewing habit of a militant football fanStar India Pvt. Ltd.Finalist
13Ogilvy GroupBRUMAKING COFFEE ANDHRA’S CUP OF TEAHindustan Unilever LimitedFinalist
14The Leo GroupAnchor by PanasonicNaye India ke badhte load ke liyePanasonic Life Solutions India Pvt. Ltd.Finalist
15McCann Worldgroup IndiaAsian Paints Adhesives TruGrip UltraFURNITURE KA MAUN VRATASIAN PAINTS LTD.Finalist
16McCann Worldgroup IndiaITC AashirvaadGetting Rice-devotees to fall in love with AttaITC LimitedFinalist
17McCann Worldgroup IndiaDUROFLEXCOMFORT FOR THOSE WHO NEED ITDUROFLEX PVT. LTD.Finalist
18McCann Worldgroup India
Contributing Agency 1: Wunderman Thompson
Pure Magic ChocolushBRITANNIA PURE MAGIC CHOCOLUSH RELAUNCHBritannia Industries LimitedFinalist
19Ogilvy GroupTata SkyGETTING APPA TO APPROVETata Sky Ltd.Finalist
37. Integrated Advertising Campaign: Product
1HAVAS WORLDWIDE INDIA PVT. LTD.DurexBreaking the taboo around female sexualityReckitt Benckiser (India) Ltd.Gold
2Ogilvy GroupVOLTASADJUSTABLE ACs FOR THE ADJUSTING INDIANVOLTAS LIMITEDSilver
3McCann Worldgroup IndiaITC AashirvaadGetting Rice-devotees to fall in love with AttaITC LimitedSilver
4McCann Worldgroup IndiaDaburUniform approach to behavioural changeDABUR INDIA LIMITEDBronze
5McCann Worldgroup IndiaNescafeCreating new rite of passage for Indian teensNESTLÉ INDIA LIMITEDFinalist
6McCann Worldgroup IndiaNestle (MAGGI)2 minute life lessonsNESTLÉ INDIA LIMITEDFinalist
7McCann Worldgroup India
Contributing Agency 1: QED Communications
DettolWhen moms lent a helping handReckitt Benckiser India Pvt LtdFinalist
8McCann Worldgroup India
Contributing Agency 1: VMLY&R India
ComplanComplete meal, not piecemealZydus Wellness IndiaFinalist
9McCann Worldgroup India
Contributing Agency 1: Foxymoron
Maybelline New York IndiaThe foundation of fairnessMaybelline New York IndiaFinalist
10The Leo Group
Contributing Agency 1: Fulcro
Anchor by PanasonicNaye India ke badhte load ke liyePanasonic Life Solutions India Pvt. Ltd.Finalist
11The Leo Group
Contributing Agency 1: Indigo Consulting Ltd.
Bajaj AutoWORLD’S FAVOURITE INDIANBajaj Auto Ltd.Finalist
37. Integrated Advertising Campaign: Non-Product
1McCann Worldgroup IndiaBMGFWhen family planning had a better planBILL & MELINDA GATES FOUNDATIONGold
2Ogilvy GroupBharatiya Janata PartyModi Hai To Mumkin HaiBharatiya Janata PartyGold
3DDB Mudra Group
Contributing Agency 1: Hotstar Creative Communications Team
HotstarKoi Yaar Nahi FarStar India Pvt. Ltd.Silver
4Rediffusion Brand Solutions Pvt. Ltd.
Contributing Agency 1: DDB Mudra Group
Contributing Agency 2: Buzzoka
Contributing Agency 3: Crayons Advertising
Contributing Agency 4: Network Advertising
STATE BANK OF INDIASay YO to LifeState Bank of IndiaSilver
5DDB Mudra Group
Contributing Agency 1: Social Kinnect Private Limited
Hotstar PremiumWeaponsing spoilersStar India Pvt. Ltd.Bronze
6Wieden + Kennedy India Pvt. Ltd.Airbnb India Pvt. Ltd.That’s why We AirbnbAirbnb India Pvt. Ltd.Finalist
38A. Sustained Success: Products
1Hindustan Unilever Limited
Contributing Agency 1: Edelman India
Contributing Agency 2: Jack In The Box
Surf ExcelGiving Fight Against Dirt A Karmic PerspectiveHindustan Unilever LimitedGold
2Ogilvy GroupCadbury BournvitaBOURNVITA- SHIFTING PERSPECTIVE ON MARKSMondelez India Foods Pvt. Ltd.Silver
3BBH Communications India Pvt. Ltd.Nihar Shanti AmlaGood brand to a great hair oilMarico LimitedBronze
4Wunderman Thompson GroupSofySofy AntiBacteria: Hum aage aage duniya peeche peecheUnicharm India Pvt. Ltd.Finalist
5Ogilvy GroupBRUGOING BACK TO ITS SOUTH INDIAN ROOTSHindustan Unilever LimitedFinalist
38B. Sustained Success: Services
1Wunderman Thompson GroupAMFIMutual Funds Sahi HaiAssociation of Mutual Funds in IndiaSilver
2Ogilvy GroupThe Akanksha FoundationPersistent PitchersThe Akanksha FoundationSilver
39. New Product or Service
1Ogilvy GroupLove & CareBorn on the RunwayHindustan Unilever LimitedBronze
2McCann Worldgroup India
Contributing Agency 1: QED Communications
DettolWhen moms lent a helping handReckitt Benckiser India Pvt. Ltd.Finalist
40. Influencer Marketing
1HAVAS WORLDWIDE INDIA PVT LTDDurexBreaking the taboo around female sexualityReckitt Benckiser (India) Ltd.Silver
2DDB Mudra GroupJohnson’s BabyJohnson’s Baby – Turn To LearnJohnson and Johnson Pvt. Ltd.Bronze
3Hotstar Creative Communications Team
Lead Agency 2: DDB Mudra Group
Contributing Agency 1: CAA Kwan
HotstarThe New Social Network for IPLStar India Pvt. Ltd.Bronze
4DDB Mudra GroupVolkswagen IndiaVolkswagen – Cup EditionVolkswagen India Pvt. Ltd.Finalist
5Wunderman Thompson GroupThe Times of IndiaBol DaalBennett, Coleman Co. Ltd.Finalist
6GREY
Contributing Agency 1: Autumn GREY
Contributing Agency 2: Genesis Burson Cohn & Wolfe
Contributing Agency 3: MediaCom Communications Private Limited
GilletteBarbershop GirlsGillette India LimitedFinalist
7Ogilvy GroupBajaj DominarDominar OdysseysBajaj Auto Ltd.Finalist
8The Leo GroupHDFC Bank Ltd.#StopMithaniHDFC Bank Ltd.Finalist
9Ogilvy Group
Contributing Agency 1: Wavemaker
Contributing Agency 2: Facebook
Cadbury Dairy MilkDrowning Hate With HeartMondelez India Foods Pvt. Ltd.Finalist
41. Use Of Data
1Dentsu Webchutney Private LimitedFlipkart Internet Private LimitedHagglebotFlipkart Internet Private LimitedSilver
2The Leo GroupSpotify IndiaBeat of a BillionSpotify India Pvt. Ltd.Bronze
3Ogilvy Group
Contributing Agency 1: Wavemaker
Cadbury FuseCadbury Fuse – Hunger Gets PersonalMondelez India Foods Pvt. Ltd.Finalist
4VMLY&RPantaloonsCREATING ONE OF INDIA’S HIGHEST ROI LOYALTY PROGRAMMESPantaloonsFinalist
5The Leo Group
Contributing Agency 1: DDB Mudra Group
Spotify IndiaThere’s a playlist for thatSpotify India Pvt. Ltd.Finalist
6The Leo Group
Contributing Agency 1: EQUINOX FILMS PVT. LTD
Contributing Agency 2: Beehive Communications Pvt. Ltd.
Twitter#WeTweet TogetherTwitter Communication India Pvt. Ltd.Finalist
7McCann Worldgroup IndiaJCBUsing Data to speak to Human aspirationJCB India Ltd.Finalist
8McCann Worldgroup IndiaIkeaHow Ikea used Data to connect with Indian Families?IKEA India Private LimitedFinalist
42. The Internal Marketing Award
1The Leo GroupPublicis GroupeAll EqualPublicis GroupeFinalist
43. The Disruptive Differentiators Award
1Wunderman Thompson GroupFacebookThumbstoppersFacebook India Online Services Private LimitedSilver
2DDB Mudra GroupSTAYFREEBREAKING THE BARRIERS OF ONE TABOO WITH ANOTHERJohnson & Johnson Private LimitedBronze
3Ogilvy GroupFevikwikPhenko Nahi JodoPidilite Industries Ltd.Bronze
4Ogilvy Group
Contributing Agency 1: Mindshare
Castrol CRB TurbomaxTruckAasana – Caring for the Real EngineCastrol India Ltd.Bronze
5WATConsultRacoldMind Your LanguageRacoldFinalist
6DDB Mudra GroupBig BazaarPaani ke daam mein doodhFuture Retail LimitedFinalist
7SiritiChaloKuch Pyare Pal ChuraoChaloFinalist
8DDB Mudra Group
Contributing Agency 1: Monk Media Network
Contributing Agency 2: Genesis Burson – Marsteller
Contributing Agency 3: Max Publicity
NBANBA Takes Over India’s BackyardNBA India Basketball Pvt. Ltd.Finalist
9Ogilvy GroupHindustan Unilever Limited (Corporate)The ShowerHindustan Unilever LimitedFinalist
10Wunderman Thompson Group
Contributing Agency 1: Hungama Digital Services Pvt. Ltd.
PUMA#SOCKTHEMPUMA SPORTS INDIA PVT. LTD.Finalist
11FCB IndiaTimes of IndiaTimes Out & Proud: India Comes Out of the ClosetTimes of IndiaFinalist
12Ogilvy GroupMake A Difference#NeverTooLateMake a DifferenceFinalist
13Ogilvy Group
Contributing Agency 1: Wavemaker
Cadbury CelebrationsThe Gift Of Good IntentionsMondelez India Foods Pvt. Ltd.Finalist
14Ogilvy Group
Contributing Agency 1: Wavemaker
Cadbury Unity BarChocolate That’s Made Of India, For IndiaMondelez India Foods Pvt. Ltd.Finalist
44A. Small Budgets: Products
1The Leo GroupJeepJeep DemocracyFCA IndiaSilver
2McCann Worldgroup IndiaJCBDigging yourself out of a digital ditchJCB India Ltd.Bronze
3DDB Mudra Group
Contributing Agency 1: ZtoA Marketing Solutions Pvt. Ltd.
Gulf Oil Lubricants India Ltd.Gulf Supreme TractorotsavGulf Oil Lubricants India Ltd.Finalist
4Wunderman Thompson GroupThe Times of IndiaBol DaalBennett, Coleman Co. Ltd.Finalist
5Ogilvy GroupDr. Fixit RoofsealChhappar Phaad KePidilite Industries Ltd.Finalist
6Wunderman Thompson GroupMumbai MirrorOperation KhataaraMumbai MirrorFinalist
44B. Small Budgets: Services
1SiritiThe Wishing Factory#AadhiwaliZindagiMitaoThe Wishing FactoryBronze
2DDB Mudra GroupSTAYFREEBREAKING THE BARRIERS OF ONE TABOO WITH ANOTHERJohnson & Johnson Private LimitedFinalist
3DDB Mudra GroupMcDonald’sMake Your ChoiceHardcastle Resturants Pvt. Ltd.Finalist
4DDB Mudra Group
Contributing Agency 1: The Leo Group
Spotify IndiaMemevertisingSpotify India LLPFinalist
5DDB Mudra GroupSpotify India LLPHIJACKING IPL CHATTER WITHOUT THE SPONSORSHIPSpotify India LLPFinalist
6The Leo GroupCarDekhoBeating the Patriarchy on the Indian RoadsGirnar Software Pvt. Ltd.Finalist
GRAND EFFIE
1Eighty Two Point Five Communications Pvt. Ltd.Bisleri Packaged Drinking WaterSamajhdar Jante haiBisleri International Private LimitedCategory : Beverages Non-Alcohol

 

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