The Diamond Producers Association (DPA), as part of its prominent ‘Real is Rare’ campaign has collaborated with Wavemaker and Hotstar to create its first-ever web series ‘Pyaar Actually’. The series comprises four videos with stories that are interlinked showcasing love across generations and different relationships. The series was released on Friday, 18th October 2019 on Hotstar.
Pyaar Actually highlights unconventional topics such as feminism, old-age romance, adoption, consent, remarriage, and step-parenting but have been addressed in contemporary fashion.
Richa Singh, Managing Director, India, Diamond Producers Association said, “DPA believes that love has always been viewed through a myopic lens – there’s a lot more to it than what’s been depicted in popular culture. ‘Pyaar Actually’ is poetic in expressing how every relationship has its real and rare moments, and that we need to cherish them with something just as real and rare – a billion-year-old natural diamond.”
The series features powerful and versatile star cast including Bhumi Pednekar, Mandira Bedi, Supriya Pilgaonkar, Ritesh Deshmukh, Saurabh Shukla, and Dino Morea and introduces exciting new talents, Anya Singh and Tahir Bhasin.
Commenting on the initiative, Karthik Nagarajan, Head – Content, Wavemaker India said, “Real is Rare is one of the finest campaigns released in recent times and to create web series to take the thread ahead was an exciting task at hand. Creating subtle yet engaging content showcasing many phases of love, was quite an exciting endeavour for us.”
It’s the rare moments that make relationships stronger, and Pyaar Actually recognizes that to offer a new take on love down the ages. It also focuses on the similarities between natural diamonds and relationships – such as endurance, strength, and rarity.
Anya Singh, Actor from the movie #Feels said, “I am very happy and proud to be associated with Pyaar Actually. I love the character, Sukanya, I play in my film. I could relate to her so much. She is subtle yet fashionable, she is sweet yet bold. One thing I thoroughly enjoyed was the way I was styled for this character. It was very close to my personal sense of style; comfortable when outdoors and delicate dresses, Diamonds for the right occasion! But most importantly, I am sure the unconventional storyline will help break stereotypes and give out a message that is real and relatable to so many people in our society.”
Tahir Bhasin, Actor from the movie #Feels said: “I really resonated with the character I am playing in Pyaar Actually. He reminds me of myself and is a very relatable boy-next-door who finds humour in everyday life. Plus, I got the chance to be a part of a cast that has such stalwart names attached to it, and it was an opportunity I just couldn’t let go of. I do feel that initiatives like Pyaar Actually should be encouraged as we forget to celebrate and find meaning in the real, rare everyday moments of life and this series shows us how to do this.”