DHL Express has renewed its association with the Hero Indian Super League (ISL) for the 5th year running. It will be Associate Sponsor of India’s third most-watched league, for which it will deliver the match ball for all 95 games of the league as Official Match Ball partner. In addition, the ‘DHL Winning Pass’ will be awarded to the best player supporting the winning goal for each match. An overall winner will also be identified at the end of the season.
The association this year will help drive continued engagement with ISL audiences across the Indian subcontinent over five months. This entails multiple formats including television, streaming platforms and stadium viewership. TV ratings revealed that approximately 200 million viewers tuned in to watch games of the Indian Super League last season. Together with new formats of viewing matches, it is expected that the league will draw even more young audiences and fans across the country.
R S Subramanian, Country Manager, DHL Express India, said about its partnership with the Hero ISL: “I am pleased to announce our renewed association with Hero Indian Super League. This marks our 5th year of association with the league and a continued legacy of DHL Express’ support for major sporting events across the globe. We are proud that DHL and the league share the same values of Passion, Can Do, and Speed, and we look forward to yet another successful season of the Hero Indian Super League.”
Globally, DHL supports some of the world’s biggest football clubs and tournaments such as Manchester United, FC Bayern Munich and Copa Libertadores. DHL is also the Official Logistics Partner for the Rugby World Cup 2019TM currently taking place in Japan, supporting the movement of tournament materials and team gear for all 20 national teams.