Dish TV India Ltd, India’s leading DTH Company, recently bagged two prestigious awards for its d2h brand at the 13th edition of ‘The Customer Fest Show 2020’. Held in a glittering ceremony at Taj Lands End, Mumbai, the company won two awards under the category ‘Best Integrated Media Campaign’ and ‘Best use of Insights to Enhance Customer Experience’ for its immensely popular campaigns ‘loyalty Ki Royalty’ and ‘You Promise We Resume’ respectively.
With an aim to build long-term relationships with an existing customer base, d2h kicked off its campaign ‘Loyalty Ki Royalty’ offer for all subscribers last year. Bringing alive the thought of ‘loyalty pays’, the offer gave its subscribers a chance to avail an extra two months validity on recharge of 10 months. In return, this worked like magic and the company witnessed a spike of 22% long term recharges post the campaign. Furthermore, the campaign was executed and amplified through all mediums like TV, on-ground, SMS, etc.
‘You Promise, We Resume’ campaign was built on the fact that d2h understands that customers may have forgotten or missed recharging their d2h account for genuine reasons on the due date. In order to ensure uninterrupted TV viewing experience even after the due date of recharge, d2h offered its customer a three-day credit window at just INR 10 per month by sending just one text message.
Commenting on the win, Sugato Banerji, Corporate Head-Marketing, d2h, Dish TV India Ltd. said, “These awards are a testimony to the sterling customer-centric work we are doing to grow our base and this is a result of dedication and perseverance of the team in finding the most appropriate consumer insight through painstaking and rigorous data analytics. Both these awards will further motivate us to strive towards using consumer insight-driven innovation to improve the retention and strengthen the connection of customers towards our brand.”
These two awards reinforce the fact that d2h has always been at the forefront of providing simple innovative solutions based on a deep understanding of its customer base. The Customer Fest Show is one of the oldest platforms in India that focuses on the entire customer journey and all the elements that go into making this journey successful. The FEST focuses on customer loyalty, experience, data, technologies & people who go into making this entire journey successful.