Yeah, this has to be the worst time in living human memory to be running a company named Contagious, right? And with the devil’s workshop running in sixth gear, what with millions of idle minds WF and LA (lazing at) Homes, Contagious has seen a lot of jocular, even derisive ribbing.
Now, I’ve seen and been following Contagious, and I think everything they share, the work they do, and even that of the others that they present on their excellent website, really makes them a rare, welcome oasis of creativity that can truly empower both, professional and senior marketers, and the much younger, upwardly mobile or aspiring professionals and students.
So what does a Contagious do when faced with catty, caustic or cruel, corona-linked cracks against its ‘Contagious’ name? Read what they’ve emailed all their subscribers. Attaboy, Contagious!
Being a company called CONTAGIOUSin the middle of a global pandemic has given us plenty of sympathy for the proverbial elephant in the room. We’ve faced ribbing, sarcasm, alarm, pity and a certain degree of social distancing. We get it.
But every coin has another side. While a biological contagion has thrown the world into crisis, we believe the alternative definition of contagious – ‘emotions, feelings or attitudes likely to spread to and affect others’ – will help see us through it. Amazing, redemptive, infectious creativity will solve problems and bring people together.
We started this company back in 2004 as a guide to navigate the immediate future and filter out the noise in a period of massive technological change and creative disruption. Sixteen years later, we find ourselves in an even more seismic situation. But as Covid-19 rampages its way around the globe, we have seen brands step up to serve as educators, inventors, benefactors and community builders. At Contagious we will continue our quest to inspire them to seize the opportunity (and, we’d say, obligation) to help the world adapt to this crisis.
We will focus on charting the new map that the industry needs to draw. We will champion ideas that spread. Marketing that matters. Experiences, projects and platforms that genuinely connect with people. Things that capture the positive side of contagion: a shared laugh, a post that transforms your day, a new behaviour, a campaign that spurs you to be a force for good in the world.
We exist to inspire and enable innovative, meaningful – and, yes, contagious creativity.
As a small, independent company with a challenger mindset, Contagious has always believed that constraints can spur creative action. Though the coming months may be stormy, one thing is clear: marketers have an historic chance to add genuine value to people’s lives, build equity, and spread positivity like wildfire.From day one we’ve done our best to provide the knowledge, culture and skills to accomplish those goals. And we will continue to do just that.
We will be donating a percentage of any 2020 profits to the World Health Organisation’s Covid-19 Solidarity Response Fund. And as a platform for brave, pioneering creativity we will be leveraging our global network to share and spread ideas that are going to redefine the marketing industry and make our societies and our planet all the better for it.