Consumer confidence inches up by 1.1% points in September 2020: Refinitiv-Ipsos

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Consumer Confidence has shown a marginal uptick of  1.1 percentage points in September 2020, according to the monthly Refinitiv-Ipsos Primary Consumer Sentiment Index (PCSI) for India.

The monthly PCSI, which is driven by the aggregation of the four weighted sub-indices, has shown upturn, across all the four sub indices in September 2020. The PCSI Employment Confidence (“Jobs”) Sub-Index has moved up by 1.4 percentage points; the PCSI Economic Expectations (“Expectations”) Sub Index, is up by 1.7 percentage points.

The PCSI Current Personal Financial Conditions(“Current Conditions”) Sub-Indexis slighly up by 0.4 percentage points; and the PCSI Investment Climate (“Investment”) Sub-Index  has recovered by 1.4 percentage points.

Image-Amit Adarkar, CEO, Ipsos India-MediaBrief.jpgAmit Adarkar, CEO, Ipsos India, said, “Unlock 04 has further eased the restrictions and is leading to positive outcomes in terms of more people earning their livelihood and infusing some bit of normalcy for economic activities to gather momentum.

“It is still early days. The bounce back will need to be concerted and needs to focus on jobs’ reinstatement and creation. People are still tight fisted about day-to-day spending,” Adarkar added.

India PCSI 2014-2020 Trend

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These are findings of an Ipsos online poll conducted August 21, 2020 – September 4, 2020.  For this survey, a sample of 500 adults from Ipsos’ India online panel  aged 16-64 was interviewed online.

As this is an online poll in India, representative of the online community in the country, it is not reflective of the general population; however, the online sample in is particularly valuable in their own right as they are more urban, educated and have more income than their fellow citizens and often referred to as “Upper Deck Consumer Citizens” or Primary Consumers.

The precision of the Refinitiv/Ipsos online polls is measured using a Bayesian Credibility Interval. In his case, the poll has a credibility interval of plus or minus 5.0 percentage points for all adults.

The Refinitiv/Ipsos India Primary Consumer Sentiment Index (PCSI), ongoing since 2010, is a monthly national survey of consumer attitudes on the current and future state of local economies, personal finance situations, savings and confidence to make large investments. The Index is composed of four sub-indices: Current Conditions Index; Expectations Index; Investment Index; and, Jobs Index.

For more information on the Bayesian Credibility Interval please see  http://www.ipsos-na.com/news-polls/pressrelease.aspx?id=5836.

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