Here’s more testimony to the popularity and value marketers and brands are seeing in the upcoming VIVO IPL 2019: Viacom18’s flagship Hindi general entertainment channel COLORS is set to take part in the biggest cricketing phenomenon of the year. During the VIVO IPL 2019, COLORS will partner the reigning heroes, Mumbai Indians, as Principal Sponsors. The entire official Mumbai Indians contingent will don the COLORS logo on back of their jerseys during the 12thedition of the IPL scheduled to begin on 23rd March.
COLORS will bring viewers closer to the Mumbai Indians players through a series of innovative integrations and contests on-air as well as through digital engagement.
A nameless Viacom 18 spokesperson was quoted in an official release as saying: “Both, COLORS and Mumbai Indians are consistent, entertaining, ambitious and aggressive and exemplify the same ethos. This is yet another avenue for us to connect with our audiences both on and off the field as well as on-air.”
A Mumbai Indians spokesperson said that during the VIVO IPL 2019, Mumbai Indians and COLORS will create consumer-centric entertaining content, which they hope their global fans will appreciate and associate with.