COLOR’s beautifully written and smartly, aesthetically produced and edited little brand film, #InsaanHuaUnlock has held up a mirror to the way in which everyone used to take ‘most everything for granted before the pandemic and the lockdown shook us up, out of numerous misconceptions. But hey, this excellent little film beggars no description, so go right ahead and watch it.
COLORS’ brand new film #InsaanHuaUnllock asks people to find their missing selves and become more aware of the things that matter the most.
Launched on the heels of its previous film, #JitneDurUtnePass that sent out a message of social distancing, the new brand film takes ahead the conversation and opens with a diary visual revealing human sketches interspersed with a voice-over narrating their pre and post lockdown stories.
The film so far has clocked 750k+ impressions across COLORS social media platforms.
#InsaanHuaUnllock elaborates how we have found solace in adversities, unlocked our human side, and are being more appreciative of the essential workers who are tirelessly serving us. It depicts how people who used to be inseparable from their mobile phones are spending quality time with their family, how we are keeping our financial worries aside to help others in the time of need. On the whole, the new daunting reality has turned us into better human beings and that we should continue to do even after we attain normalcy.
Sapangeet Rajwant, Head- Marketing and Digital, Hindi Mass Entertainment & Head of Brand Solutions, Viacom 18, said, “It takes a lifetime for people to realise what they have been missing out on and this difficult period has been a blessing in disguise to make us aware of what that matters the most.
“As a socially conscious brand, COLORS has been effectively putting across the message of safety and solidarity through innovative campaigns and our new brand film #InsaanHuaUnlock is the next step in this direction. With this film, we intend to foster our connection with the viewers by urging them to make the most of the present moment and discover their real selves while being compassionate towards others. It has received a heartening response and we are glad to be able to spread positivity with the new initiative,” Rajwant said.