Cipla Health Ltd., a leading consumer healthcare brand has launched the ‘Ciphands’ range of products to cater to the increasing demand for hand hygiene essentials due to the ongoing COVID -19 widespread. The brand has introduced an antiseptic Hand Sanitizer with 72.34% alcohol content that kills 99.99% germs without water and a Chlorhexidine Gluconate (CHG) based Hand Rub along with multiple product extensions in the hand hygiene category to enable consumers to take all precautionary measures and ensure their safety.
With the World Health Organisation (WHO) laying emphasis on hand sanitation for protection against Coronavirus and curbing the transmission, the market had witnessed an unprecedented spike in demand for sanitizers. Owing to this, the accessibility to affordable yet efficacious products was the need of the hour. Ciphands hence is an attempt at joining the national effort to tackle the contagion.
Further, the brand in its bid to employ its resources to benefit the country has launched #WithOurHeroes initiative felicitating essential servicemen for their un-daunting efforts towards serving the community. By re-instating the need for prevention against the pandemic and equipping them with armour to battle the outbreak at ‘surface’ level, Ciphands has already provided 20,000 hand sanitizers to the Mumbai Police force and BEST authorities. Additionally, the brand has provided these front-line heroes Maxirich multivitamin supplement to help boost their immunity.
Commenting on the launch Shivam Puri, CEO – Cipla Health Limited said, “We at Cipla Health have always worked towards improving consumer lives. We believe that the cleanliness regime will go a long way in containing the outbreak and Ciphands is a step in the right direction. We salute the heroes, our policemen, the numerous health workers and our doctors, who are on the frontline so that the rest of us stay safe in our homes. Their selflessness and dedication is exemplary, a big salute to them. The Ciphands essential kit is a token of our gratitude to them”
Further Param Bir Singh, Commissioner of Police, Mumbai said, “We would like to thank Ciphands team for providing hand sanitizers to Mumbai Police Force. We appreciate the gesture and are thankful to them for being with us. These hand sanitizers will be helpful to the force in these times of crisis.”
Additionally Anil Kumar Singhal, Chief Medical Officer, BEST said “In the present outbreak of coronavirus, BEST buses are operating beyond its reserve limit of Mumbai city to provide transportation to the people engaged in essential services and people required in medical treatment. I thank team Cipla Health for providing protection to our lockdown heroes- our drivers, conductors and employees. This initiative of Cipla Health will help to prevent the spread of the coronavirus infection amongst our heroes.”
The product range has been launched at a reasonable market rate with hand sanitizers and hand rubs in multiple configurations. The entire product range will be available at leading medical stores, modern retail outlets and e-commerce stores across metro cities like Mumbai, Pune, Hyderabad, Chennai, Bangalore, Delhi, Ahmedabad, Guwahati and 100+ towns in India. The brand has also launched Ciphands Professional range to distribute these products in larger quantities to government offices, banks and bigger communities catering to their hand sanitation needs.