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Tribute to Aadesh Shrivastava on Colors

Some of Bollywood’s biggest acting and music celebrities like Amitabh Bachchan, A R Rehman, Pyarelal, Sonu Nigam, Anil Kapoor, Madhuri Dixit-Nene, J P Dutta,...

BOLLYWOODBRIEF: Shantonu Moitra, Pak singer QB, shine in Kaari Kaari from...

The lyrics of Kaari Kaari, the new song from the forthcoming movie Amitabh Bachchan-starrer, the Shoojit Sircar-presented Pink, have proved to be thought-provoking. A...

Global marketing spends to surpass $1 Trillion: Group M

WPP's media investment management arm, GroupM, has trimmed its 2016 global ad expenditure forecast and shared its initial outlook for 2017. The 2017 ad...

Thought Leaders | Vinod Mehta: Advertising and I [Weekend Read]

Vinod Mehta is – can’t get around to using the past tense for him even now – one of the best editors India has...

Vodafone-U: New mobile destination for 200mn Indian youth

Cool hangout plus unique content plus no preaching is what will work with Indian youth, which is increasingly hanging out with its dearest pal,...

74% of Digital Natives dislike brand ads in social media feeds...

A study of 2,000 consumers across generations, from Gen Z to Baby Boomers, finds 74 percent of millennials (20-39) and Gen Z (16-19) object...

Digital video ad spends on original programming soars: IAB Research

IAB's freshly released third annual 'Digital Content NewFronts: Video Ad Spend Study' says aAdvertisers and media buyers have made an impressive 114 percent increase...

Raise your ‘standard’ to HD: Times Network campaign

The Times Network, which leads the English Entertainment category* with its cluster of channels, has launched a multi-media campaign to promote the consumption of...

Adfactors PR wins Consultancy of the Year at e4m awards

Adfactors PR, India’s largest public relations firm, was recognised as PR Consultancy of the Year for 2015 at the India PR & Corporate Communication...