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Mid-day has been the only English tabloid to register growth in readership in the last quarter of 2019-2020. Mid-day’s Average Issue Readership (AIR) has grown by 4% according to the Indian Readership Survey (IRS) Q3 results. Meanwhile, Mid-day’s direct competition...
In its bid to sustain the momentum and ensure IRS continues to release every quarter with further enhancement in research and technology, MRUC (Media Research Users Council)is all set to invite research partners to pitch for the contract to...
Women's magazine Femina marks its 60th year this October through a power-style-statement of representing evolution and change. It also charts a path for its next 60 years through #TheNext60 campaign. To amplify the message, women of substance in their respective...
Mumbai Mirror, the city’s favorite compact newspaper and 2nd most read publication in Mumbai, celebrates the rich social, cultural and political history of the Maximum City with the launch of a unique video-series that is aptly titled ‘Mumbai Mirrored’....
Media Research Users Council (MRUC) unanimously elected Pratap Pawar, Chairman of Sakal Media, as its new Chairman, and Shashi Sinha, CEO IPG Media Brands, as its Vice Chairman. The announcement was made at its Board meeting following the 25th Annual General Meeting, in Mumbai, on September...
François Gautier is a journalist based in India and served as the "South Asian" correspondent for multiple reputed French-language dailies. François Gautier is married to Namrita Bindra Gautier, whose mother was a Hindu and father a Sikh. Gautier primarily resides in Auroville in India, and visits his family in Franceannually. Interestingly, in 1982,...
With more than 203 million daily users, social camera app Snapchat is becoming a popular platform to communicate and share moments with friends and family. In November 2018, Snap announced the launch of a newly localised Discover in India,...
Dccan Herald newspaper has a bold new masthead in aqua blue, a colour that the publication hopes will convey “the depth we strive for in our journalism, and whose attractiveness will appeal to younger readers who need coaxing to...
The Wall Street Journal’s partnership with Twitter has launched with WSJ What’s Now, which is bringing quick, information-packed videos produced by the Journal’s newsroom, and designed specifically for the Twitter audience. These videos feature WSJ's early morning news summary,...
On International Yoga Day, Hindustan, India's second largest daily, used its widespread network across cities to actively engage its readers with practising yoga and understanding its benefits for a healthy lifestyle accompanied with a first-of-its kind print innovation. The On-ground...