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media marketing

Viacom 18 wages war on Peppa Pig merchandise counterfeiters; raids in Mumbai

Viacom18 has joined hands with the Economic Offence Wing (EOW) of Mumbai Police and Brand Owner Entertainment One to fight counterfeit products and illegal...
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DISH TV’s service for senior citizens – Ayushmaan Active at Rs 40 pm

Dish TV India Limited, world’s largest single-country DTH Company, has introduced value-added service Ayushmaan Active (in association with Dominiche Productions) to offer unique and...
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A boost for non-film-music marketing: Pop-Rock sensation SANAM tie up with VYRL Originals

It wouldn’t be an exaggeration to state that pop-rock band SANAM has created the single largest and most significant bridge between the evergreen classics...
image-Sony-SAB-rebrands itself withKhushiyon Wali Feeling-MediaBrief

Sony SAB brand philosophy grows from comedy to happiness with ‘Khushiyon Wali Feeling’

Sony SAB, the popular destination for clean family entertainment, has refreshed its brand philosophy. Driven by the belief that happy people make a happier...
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Majority of Indians watch foreign and regional content with subtitles: YouGov

More than seven in 10 people in India (72%) prefer watching content in languages other than the ones they speak or understand with subtitles, ...
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Locomotive Global will develop local version of ‘Ray Donovan’  for the Indian market

With the crime genre becoming a big draw on OTT platforms across India, the thirst for newer plotlines – read unique-character-driven stories based in...
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Only 5 media companies among 450 certified by GPTW 2019 Survey India

The Great Places To Work 2019 Top 100 list for India is out, as is the list of top 450 companies (including the top...
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Media, Marketing, Advertising, Tech, Women leaders’ views on Budget

Now that poring over the topline budget announcements and the indepth scrutiny across sectors is probably over, it’s time to take a look at...
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BARC India to start reporting viewership from Free and Pay platforms

In a move to help enable more effective planning, BARC India, the world's largest measurement panel, today announced it would start reporting viewership from...
Ott platform

India’s first programmatic OOH campaign, from Sony Pictures Entertainment, Dentsu Web Chutney

Innovative marketing solution from Dentsu WebChutney for Sony Pictures Entertainment India's Spider Man – Far From Home marries the Elementals of the film with...