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image-TheSmallBigIdea wins social media duties for Balaji Telefilms’ ‘Dream Girl’ Mediabrief

TheSmallBigIdea wins Balaji Telefilms’ Dream Girl social media duties

Balaji Telefilms has awarded the social media mandate for its upcoming film Dream Girl to TheSmallBigIdea. The agency will be responsible for the ideation and execution of the entire digital promotion of the film...
image-team-AMFI-collecting-award-Marquees-2018-awarded-to-best-brands-by-Ad-Club-MediaBrief-2

Marquees 2018 salute 17 brands for marketing excellence Thank you, winners, for setting standards...

The marketing excellence of 17 brands received high praise when they were conferred the The Advertising Club's prestigious Marquees 2018 at a packed event in Mumbai. Five awards were handed over in the...
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Pay TV cord-cutters in US jump to more than 32% despite OTT tie-ups Biggest...

Some 12 years ago,  the content and communication head of a major tv broadcaster in India had declared very confidently, even dismissively while holding up his hand with thumb and forefinger two inches apart,...
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It’s time for CATV to shift to broadband: Dinyar Contractor

Dinyar Contractor, Editor of Satellite & Cable TV Guide which is popularly known as ScatMag, writes that it is high time CATV starts shifting to broadband for higher revenues and profitability without the restrictions...
Media News

Star India launches Disney Kids Pack at Rs 10, with a smart campaign Campaign...

  Star India has launched a new campaign to announce its Disney Kids Pack comprising four popular channels --  Disney Channel, Hungama, Marvel HQ and Disney Junior, which will be sold at Rs 10 for...

Tribute to Aadesh Shrivastava on Colors

Some of Bollywood’s biggest acting and music celebrities like Amitabh Bachchan, A R Rehman, Pyarelal, Sonu Nigam, Anil Kapoor, Madhuri Dixit-Nene, J P Dutta, Juhi Chawla, Lalit Pandit and Rajeev Kapoor, among others, will...
image-DIVINE - Mass-Appeal-Universal Music Group - Launch MASS APPEAL-MediaBrief

Universal Music India, Mass Appeal announce Mass Appeal India; sign DIVINE First label to...

Credit this to a mix of the influence of Zoya Akhtar’s fabulous rapper film Gully Boy, and Hustle, the new funky show on MTV, and before the MTV show, in large measure to Star...
image-Sony YaY Pawsome Diwali campaign MediaBrief

Sony YAY! reaches out to kids for a noiseless celebration with ‘Pawsome Diwali’

Even as all of India gets into festive mode during Diwali, one usually tends to overlook how our celebrations affect animals, who have an acute sense of hearing and smell. It is a fact...
image-BBC Studios deal for Mastermind with Bangladesh’s Duronto TV Mediabrief

BBC Studios signs licensing deal for Mastermind with Bangladesh’s Duronto TV

BBC Studios today announced a licensing deal with Duronto TV, a premier television channel for children in Bangladesh, for its iconic British TV game show, Mastermind. The local version of the international quiz show...
image-ZEE5 India’s Tarun Katial to speak at 24th Paley International Council Summit Mediabrief

ZEE5 India’s Tarun Katial to speak at 24th Paley International Council Summit

ZEE5 India, CEO, Tarun Katial will become the first Indian CEO from the OTT industry to speak at the 24th Paley International Council Summit. The Paley Center for Media’s 24th Paley International Council Summit: Agility in Media:...