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Adfactors PR wins Consultancy of the Year at e4m awards

Adfactors PR, India’s largest public relations firm, was recognised as PR Consultancy of the Year for 2015 at the India PR & Corporate Communication Awards 2015 by the exchange4media Group, a leading B2B publisher focussing...

Uday Shankar named Chairman & CEO, Sanjay Gupta MD — Star India

STAR India today announced a series of leadership changes as part of an organizational shift to strategic business units for accelerated growth. Uday Shankar will be Chairman and CEO, and  Sanjay Gupta, the current...
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Raise your ‘standard’ to HD: Times Network campaign

The Times Network, which leads the English Entertainment category* with its cluster of channels, has launched a multi-media campaign to promote the consumption of English Entertainment channels in High Definition. The Times Network HD...

Now, UK spending more on online video than DVDs

A telling indicator of how pervasively OTT and streaming video has been growing and will continue to grow, is the fact that for the first ever time, Britons will spend more on video streaming...
who will win das iii battle nxt digital

Who will win the battle in DAS Phase III markets?

I&B Jt Secy Supriya Sahu had said last year that of the 140 million estimated STBs required for DAS Phases III  and IV markets, 30 million was the guesstimated DTH requirement, and the rest...

Thought Leaders | Vinod Mehta: Advertising and I [Weekend Read]

Vinod Mehta is – can’t get around to using the past tense for him even now – one of the best editors India has ever produced. A man with an enviable body of work...

Global marketing spends to surpass $1 Trillion: Group M

WPP's media investment management arm, GroupM, has trimmed its 2016 global ad expenditure forecast and shared its initial outlook for 2017. The 2017 ad volume prediction of $552 billion (+ 4.3 percent), when combined...

‘High-OTT users will downgrade Pay TV’

There is a strong correlation between proclivity to downgrade Legacy Pay-TV services and use of over-the-top television,  new research from The Diffusion Group has revealed.  It says those likely to downgrade their pay-TV service...
Media Advertising

Ae Dil Hai Mushkil teaser does its job

First, it was the anticipation of seeing Aishwarya Rai on screen with Ranbir, and that too in a Karan Johar film – not a produced-by, but a written-and-directed, no less. Then came the posters,...

BOLLYWOOD BRIEF: Shruti Haasan is a chocolate jingle belle

Kamal Haasan and Sarika’s lovely daughter, actor and musician Shruti, who has been on an endorsement signing spree, has signed her 4th ‘brand-ambassadorship’ in 3 months. Word is she’s inked a deal with a...