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To encourage more and more viewers to stay at home and keep the Coronavirus out, the ZEE group has come together with LOWE Lintas to create the first ever completely #FilmedFromHome #HumAndarCoronaBahar Initiative. The entire campaign was developed and completely...
During December 2019, ASCI investigated complaints against 310 advertisements, of which 77 advertisements were promptly withdrawn by the advertisers on receipt of communication from ASCI. The independent Consumer Complaints Council (CCC) of ASCI evaluated the remaining 233 advertisements, of...
Most brands have been releasing campaigns providing much-needed support to the undoubted need for people to stay locked in and keep themselves safe during the Corona pandemic, but often, the exhorations are, well, a little mismatched with the brand...
Bajaj Finserv has roped in Taproot Dentsu, the creative agency from the house of Dentsu Aegis Network (DAN) India, to conceptualize, execute and launch its latest brand campaign, ‘Better Never Stops’. Ready for launch, the campaign embodies the Bajaj...
Colgate-Palmolive (India) Limited, the market leader in Oral Care in the country today announced, "Mooh Swachh Toh Aap Healthy" (A pure mouth means a healthy you) campaign for its premium Ayurvedic toothpaste Colgate Vedshakti.  The campaign highlights the role of the mouth...
Youva, the youth stationery brand from the house of Navneet Education Limited is all set to release three new TVCs around their new brand tag-line “THINK. CREATE”. Youva through their TVCs aims to enable and inspire creativity and celebrate young...
Marico Limited’s premium hair nourishment brand, Parachute Advansed, has launched its new, distinctive TVC campaign – Mere Baal, Meri Jaan. With an aim to forge a deeper connection with women, the campaign captures the importance of hair in every...
ZEE5’s latst AVOD TVC Main Mera Dekh Lungi campaign targets Indian women with the power of choice and convenience. This, in ZEE5's third year of entertaining audiences across India, is not only the country’s largest ConTech OTT platform's promise...
Fevicol, one of Asia’s most trusted adhesive brands has been conferred with Brand Campaign of the year at the CNBC-TV18’s 15th Indian Business Leader Awards (IBLA), for its new ad campaign celebrating Fevicol’s 60 years milestone. Conceptualized by Ogilvy, Pidilite’s creative agency, TVC reinforces the...