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Mohenesh Chamith Buthgumwa, Director - Isobar Srilanka, writing exclusively for MediaBrief.com, says that with the global impact of COVID-19, it is time once again to evaluate the current situation and implement steps to move forward in the right direction. This...
In LEADERBRIEF, Yashwant Kumar, co-Founder of GenY Medium & GenY Labs, in a deep-dive conversation with Pavan R Chawla Yashwant Kumar is an experienced marketing professional who, along with his partner Ravi Jain, started GenY Medium & GenY Labs in 2012. GenY Medium is a...
An excerpt from The Art and Craft of PR, written by Sandra Stahl -  thought leader in Strategic Public Relations and Marketing Communication. This is a book we recommend without reservation for PR professionals across agencies, corporates and levels Marketing ...
Tony Hall has a distinguished track record in broadcasting, leadership and running major organisations, and when his appointment as Director-General of the BBC was announced in 2013, Lord Hall had said he wanted "to build a world-class team to...
Happiness- and Wellness enthusiast and EVP North & East for L&K Saatchi & Saatchi, Devraj Basu handles the complex, demanding portfolio of operations for the large agency, and as such, is the leader at the crossroads where multiple, diverse,...
The Advertising Agencies Association of India (AAAI) honored Madhukar Kamath, Chairman Emeritus DDB Mudra Group,  with 2019’s AAAI Lifetime Achievement Award in the presence of a veritable Who’s Who of the advertising industry. What Kamat delivered after receiving the...
Although FM Radio and Music -- but more so Radio -- are powerful mediums, both have remained beset with problems that somehow have failed to be overcome. A year ago, I was a panelist at a big, ‘loud’ (title-pun intended)...
India is one of the fastest-growing economies in the world, and SMEs are said to be the backbone that drives this growth. Yet, in terms of their own growth and development, several SMEs face challenges when it comes to...
Gaana’s mantra for the future, says CEO Prashan Agarwal, is great content plus a seamless UI for the Indian user who doesn't want to put in too much effort to discover the songs, and a strong focus on regional...
'Whether it’s an advertising- or a PR  communication, it would be an epic fail if it didn’t have the power to convince, to persuade. Push is the objective, but it won’t happen unless there’s the pull of relevance in...