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OTT

News about the OTT (digital content) platforms

Leveraging its reach urges 1.3 Bn viewers to contribute and join the battle against Coronavirus ZEE Entertainment Enterprises Ltd. (ZEE) has committed to offer financial relief to more than 5000 daily-wage earners working directly or indirectly for the Company...
Global Streaming platform ZEE5 has announced the launch of content in Arabic, giving Bollywood fans across the Middle East and the diaspora across the globe access to the biggest Bollywood blockbusters, in the language of their own comfort. What’s more, these...
Entertainment is a very important element of people’s lives. Be it commuting, office breaks or staycations at home, we all need some entertainment to keep us engaged and stimulated. It boosts our energy and desire to do everything that...
Shemaroo MarathiBana, the recently launched Marathi movie channel by Shemaroo Entertainment Ltd,  has introduced an offering of kirtans under Anandwari, and will be airing an especially curated episode to celebrate the birth anniversary of Lord Ram on Ram Navami...
In line with their latest initiative urging viewers to #BeCalmBeEntertained, ZEE5, India’s Entertainment Super-app, has unveiled its exciting line-up of content across various genres and languages for the month of April. With an array of binge-worthy shows, original content...
Star India  has announced the upgrade of Hotstar to Disney+ Hotstar on 3rd April 2020. With a fresh new look and enhanced user interface, Disney+ Hotstar brings together the magic of Disney’s storytelling and the scale and technological expertise...
Chrome DM is set to fill a glaring industry need-gap of credible currency for the measurement of usership metrics of the various OTT platforms that have seen a major upswing in sheer number of users, and their time spent...
ZEE5 has released a new campaign #BeCalmBeEntertained, as part of which it is offering several new original shows and a significant bouquet of other premium content to stream for free.  With this significant shift of some of its premium...
To help reduce data stress, ALTBalaji will keep informing its viewers that they can choose the SD instead of the HD stream on the platform, even as it continues to encourage its viewers to stay at home and to...
Media & Entertainment powerhouse, Zee Entertainment Enterprises Ltd. (ZEE), supported the initiative of Cellular Operators Association of India (COAI) by temporarily disabling the streaming of LIVE TV GEC channels on its digital entertainment platform – ZEE5. In order to optimize the bandwidth, the...