#BrilliantMoments – memorable video on 20 yrs of Hyundai Innocean-created video crosses 50 million views

  • This is a memorable video and campaign idea to commemorate 20 years of Hyundai in India. This video by Hyundai’s agency Innocean uses positivity and patriotism to warm hearts and also get more than a foothold on the ‘Serving India’ train and emotion for brand Hyundai. Oh, and it also drives home the thought that Hyundai cars have become so intrinsic to their owners’ lives, they’ve given them many #BrilliantMoments of their lifetimes.

In fact, the Brilliant Moments campaign says, “In the journey called life, very few moments have the power to last a lifetime. #Hyundai celebrates 20 Years of #BrilliantMoments. Join the celebration by sending in your stories to http://brilliantmoments.in and we could turn it into our next film.” So it’s  USG with great ideas and professional and not lay execution.

Watch this video  It’s crossed 50 million views already. Great job on every aspect of the creative. And we know the phenomenal impact it’s had.


Client: Hyundai Motor India

  • Sr. General Manager & Group Head Marketing: Puneet Anand
  • Agency: INNOCEAN Worldwide India
  • Sr. ECD: S M Talha Nazim
  • Sr. CD/Writer: Rajesh Bhardwaj
  • Executive Director: Arjun Modayil
  • General Manager: Anushina Rajesh
  • Group Account Director: Neetu Gour
  • Group Account Manager: Arjun Shankar
  • Digital: Abhishek Chhabra (GM), Anupam Sonker (Group Account Director), Pallavi Devadas (Account Manager), Gotam Jain (Account Supervisor)
  • Director: Gajraj Rao
  • DOP: Bijitesh De
  • Music Director: Anand Bajpai
  • Sound Engineer: Vipal Patel
  • Singer: Anand Bajpai
  • Producers: Subrat Ray

Also watch These promos on Star Bharat are brilliant

Your thoughts, please