The COVID lockdown has thrown a new set of challenges at our homes. With the entire family at home round the clock and no help at hand, household chores have grown manifold. Even as women continue to battle it alone in many homes, the good news is that more and more men are stepping up to their role as equal homemakers.
Creatively narrated by WAT Consult, the film has captured this beautiful change in the form of multiple slices of life shots stitched together to depict ‘life during lockdown’ – all featuring Godrej Appliances employees at their homes, sharing the burden of every day.
About the film, Swati Rathi, Marketing Head, Godrej Appliances, said, “We have been having a series of conversations under the #LetsStartRight banner over the last two years. As a conscientious brand, we realize that we have a larger role to play in society. Gender equality is one of the messages we want Indian homes to embrace, and we are proud to say, we also practice what we preach.
Through this campaign, we wanted to encourage people to help at home and voice proudly – #HumSabHomeMakers. Let us all take pride in our work both outside the home and inside the home. Let us be entrepreneurs, analysts, artists, bankers, marketers, engineers and managers while also being proud homemakers. We hope this film inspires a lasting change. Not just for now, but forever. #LetsStartRight! #HumSabHomeMakers.”
Heeru Dingra, CEO, WATConsult, said, “This video is another attempt to do away with the labels. With household chores being multiplied for our homemakers, this campaign is an urge to all of us trying our best to work from home, to extend a helping hand in managing the day to day household duties too and proudly say #HumSabHomeMakers.”