Brand Sentry a Mumbai based full-service Marketing and communications agency has bagged the digital and PR mandate for Orchids International. Orchids International is an certified company and a leading name in Hygiene product industry. They started their journey over a decade ago and have emerged as a key leader servicing majorly to B2B sectors.
For an International brand who has been a dominant player establishing their B2C market with the help of right communication channel has been on the cards for a while. However, in the currentCovid times where hygiene has become an essential part of our routine, Brand Sentry along with Orchidstook the opportunity to drive the narrative of how people consume information around hygiene, its importance and make it easily available for masses at large.
While, Orchids International has been an important player in the B2B hygiene market, the increasing demands for hygiene products have caved their way strongly into B2C market too. Brand sentry plans to strengthen the brand awareness by building and reinforcing the brand’s presence across digital and media verticals.
Kumail Vakil, Director, Orchid International, said, “In this new partnership, we look forward to amplifying our brand’s image, vision and the company’s offerings. We have identified the dire need of hygiene products in the country and are constantly innovating to accommodate all our consumer’s needs during the Covid and post Covid Era.
“We believe the leadership at Brand Sentry understands us as a brand and will help us in building our image as a prominent leader with the right communication strategy.
“We are looking forward to creating long lasting impact and changing the narrative of the hygiene industry with Brand Sentry as our partners,” Vakil added.
Vishakha Mota, Co- Founder, Brand Sentry, said, “We designed Brand Sentry to drive purpose led communication for Brands that are trying to make a difference and create an impact and Orchid falls beautifully under this category.
“We are excited to bring Orchid’s innovation of hygiene through our vision and create a benchmark in the industry,” Mota added.