Bollywood celebrities lend their support to ‘Pledge a Period’ initiative

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Bollywood actors Tabu, R Madhavan, Shilpa Shetty, Rohit Roy, Sharman Joshi and other notable personalities recently came together to “Pledged a Period” and raise awareness for menstrual hygiene and access. They are lending their support to the globally recognized women’s health and employment organization Myna Mahila Foundation and helping their mission to reach 2 million girls and women with menstrual hygiene access in underprivileged communities across India.

The organization’s new initiative Pledge a Period aims to increase access to women’s health related products, create awareness and bring attitudinal change in order to improve women’s health and help in breaking taboos and stigmas attached to menstruation. A mere amount of

₹200 can secure a girl’s menstrual hygiene needs for a month, and provide her with a hygiene kit which includes sanitary pads, underwear, sustainable disposal bags for each pad, face mask and sanitizer. It will also enable them to receive education and awareness about menstrual hygiene management through Myna Mahila’s health application.Through this campaign Myna will also address livelihood concerns by creating tech-job opportunities to empower women in low-income households and urban slum communities.

Actor Rohit Roy in a video posted on his social media page said, “Support Myna Mahila Foundation, a social organization that empowers women by employing them and providing them with menstrual hygiene products.” He also urged his followers to “Open their hearts and donate generously to the cause to empower women and support the organization which also has Meghan Markle and Prince Harry as notable contributors!”

Actors Tabu, Shilpa Shetty Kundra, R Madhavan, Sharman Joshi, Manasi Joshi Roy and TV personalities Maniesh Paul, Aashka Goradia Globe and Achint Kaur shared the “Pledge a Period” initiative on their platforms to raise monetary funds for menstrual hygiene access and awareness for women in slums.

The campaign has also been supported by entrepreneur Poorna Patel and other well known social media Influencers including Sukhnidh Kaur, Harnidh Kaur, Malvika Satlani, Aanam C and more

Myna Mahila Foundation was honored to host Meghan Markle during her philanthropic visit to India back in 2018, and interacted with the women employed at Myna and learned more about their cause. Following which, they were also invited to Prince Harry and Meghan Markle’s Royal wedding to receive donations in lieu of wedding gifts.

Through “Pledge a Period”, Myna has reached 1000 women in urban slums of Mumbai since August and aims to reach 5000 by mid October. To support their on-going efforts in helping young girls and women receive health and sanitary support click here.

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