BIG FM to support 14 yr old Samaira Kumaran’s initiative to help fight child hunger

Image-BIG-FM-to-support-14-yr-old-Samaira-Kumarans-initiative-MediaBrief.jpg

The pandemic is an unprecedented situation that has left emotions upturned and sentiments bleak. However, amidst the gloom, it is important to keep looking for that silver lining of hope.

Taking the same thought ahead, 14-year-old Samaira Kumaran has initiated a campaign to raise funds in order to help fight child-hunger, an issue that has escalated especially in the current times.

Supporting the cause, BIG FM, one of India’s leading radio networks known to deliver entertainment with a purpose will be supporting the initiative and raise awareness and funds for the same. The online fundraiser will take place on 5th December 2020 at 7:00 pm on Book-My-Show.

About 821 million people in the world, one in nine, do not have access to enough food. And amongst those are children, impacted most by hunger and nutritional deficiency. With an aim to support the cause and instil hope amongst people in the most difficult times, Samaira Kumaran will be performing a three-part theme based Kathak recital depicting scenes from the epic Indian mythology and moral sciences.

All the proceedings from this ticketed event will go towards Give India’s ‘No Child Hungry’ mission.

Samaira Kumaran, said, “I believe that each and every one of us can make a difference and should play our part. If we do our bit individually, I am certain that collectively we will make a huge impact. I urge everyone to join me in my attempt to make a difference in society through a show that will lift your spirit, and inspire you to stay positive. By joining hands with Give India’s mission, I hope to positively impact the lives of those children who are less fortunate”.

A spokesperson at BIG FM, said, “It is heartening to see the young generation take ahead such courageous initiatives in a bid to give back to the community. By supporting Samaira with her cause, we aim to encourage and motivate the young leaders of tomorrow. We have always believed in going beyond the ordinary and urge our listeners to come forward and contribute towards the cause.”

Playing a key role in raising awareness for the cause, BIG FM is doing a series of promotional activities on its network in major Indian cities that include Bangalore, Delhi, Kanpur, Lucknow, Mumbai, Pune, Vadodara, Chandigarh, Hyderabad, Chennai, Kolkata amongst others. In a bid to reach out to as many people as possible, BIG FM will leverage its strong social media presence and wide-set WhatsApp network.

The radio network will also reach out to dance institutions across tier – II and tier – III cities till the date of the event.

Audiences can also donate directly for the cause supported by Samaira by going on the following link – https://fundraisers.giveindia.org/campaigns/mission-no-child-hungry-by-samaira-kumaran.

So let’s do our bid and support Samaira in making a difference. Book your tickets for the concert now!

The tickets of the show are available on https://in.bookmyshow.com/events/make-a-difference-with-samaira-kumaran/ET00300773

Your thoughts, please