BIG FM, one of the largest radio networks in the country that has constantly garnered much support for its heartfelt initiatives from all the stakeholders, continues to make a mark on society and has been appreciated by Chief Minister of Karnataka, B.S. Yediyurappa for their innovative radio programs through which they are adding value in the lives of listeners. The radio station has also been lauded for its recent Skill Development Training initiative for the common man in order to address the critical issue of unemployment.
The Honorable Chief Minister commended the radio station for bringing this path-breaking content suitable for both rural and urban audiences. Furthermore, he also appreciated RJ Pat Pat Pataki Shruthi for her morning show ‘Pataki mornings’ Monday to Saturday between 7 AM – 11 AM, which is a rare combination of information and entertainment. In addition to this, her efforts to launch the skill development training programs by various experts and spreading awareness around financial independence campaigns through the medium of radio were also addressed by the Chief Minister of Karnataka.
Commenting on receiving the acknowledgment and appreciation by respected Chief Minister of Karnataka, B.S. Yediyurappa, Sunil Kumaran, Country Head – Product, Marketing and Thwink BIG, BIG FM said, “We are thrilled to get an acknowledgment and appreciation from a dignitary like him. As a brand which believes in the philosophy that ‘Change starts with you’, our Bangalore station and RJ Shruthi in particular has been living this through all our initiatives. Through her show RJ Shruthi has demonstrated that real issues can be addressed if we apply our minds to it.”
The radio station with a wide reach across the country has wonderfully played the role of a ‘thought inspirer’ by strongly reflecting its Dhun Badal Ke Toh Dekho ethos. It has also won the hearts of millions for its purpose-driven initiatives across platforms.