Mindshare India, Hindustan Unilever, Akanksha win top awards at The Advertising Club Bangalore’s Big Bang Awards Big Bang Awards for Excellence in Media & Wellness 2019

image-Mindshare India, Hindustan Unilever, Akanksha win Big Bang awards MediabriefThe Advertising Club Bangalore’s BIG BANG AWARDS 2019 Presented by Colors Viacom 18 and Powered by Manorama Max received a massive response to its 24th edition, which was held at ITC Gardenia. With over 400 entries from 40 agencies and 9 clients, spread over 12 cities in India, the event was a major success.

Mindshare India won the maximum of 18 Gold, 13 Silver and 4 Bronze Awards, totaling 35 awards. Hindustan Unilever Limited was declared client of The Year. Akanksha Advertising won the Healthcare Agency of The Year.

The high power jury had prominent advertising professionals, media professionals and clients from all over the country like Lyndon Louis, Uzma Hameed, Glen Dsouza, Nitin Jain, Gautham Shenoy, Francisco Saldanha, Puneet Das, Sai Nagesh, Peter Hendricks, Pradyuman Maheshwari, Gopa Kumar, Sriram Sharma, Hariharan Vishwanath, Malcolm Raphael, Gita Ram, Jaisurya Das, Ganesh Shenoy, S Chandramouli, Seshagiri Gudipudi and Raghavan Srinivasan.

M A Parthasarthy, CEO South Asia in Mindshare, fondly called by the industry as MAPS was the chief guest and Was asked to Crystal gaze on the scope, challenges, and future of the Media Industry in the next 5 years. In his inimitable style Maps presented the way AI and technology are taking over our lives and running them faster than we could cope with. Maps regaled the full house, with his quips and quotes and finally ended saying, life may hopefully come a full circle by 2024.

“As the Advertising Industry continues to grow, more and more new opportunities and newer challenges seem to be emerging. Our theme this year “Breaking The Rules” focused on recognizing the digital creative content that broke conventional rules in order to capture the new age consumer. Over the last two decades, Bangalore has emerged as the key advertising hub of South India and has become home to several international and national agencies. Apart from this, several home-grown agencies have also made a mark, making Bangalore the No. 2 city for advertising talent after Mumbai,” said Laeeq Ali, President, The Advertising Club Bangalore.

Malavika Harita, Chairperson of Big Bang Awards, added, “I have been involved with the Big Bang Awards for the last 20 years. This year we saw a lot of emerging creative and digital agencies and some of the ideas were quite innovative and exciting and we are hoping that next year we can expand our reach and scope even further.”

“With the success of this event, we feel this format of Two Big Bang Awards for excellence, one focussed on Creative and the second on Media & Wellness, has come to stay. We will endeavour to scale up the shows next year”, said Arvind Kumar, Executive Director, The Advertising Club Bangalore.

BIG BANG AWARDS FOR EXCELLENCE IN MEDIA AND WELLNESS WINNERS LIST

Media Agency of the YearMindshare
Healthcare Agency of the YearAakanksha Healthcare
Client of the YearHindustan Unilever Limited
Ayaz Peerbhoy Award for Integrated Digital Campaign of the YearWAT Consult for Columbia Pacific

Group 1: Creative for Digital Media

1.1 Corporate Website Design
S.NoEntry TitleCompanyProduct/BrandAward
1How Tata Hitachi leveraged cutting-edge web design for brand buildingInteractive AvenuesTata HitachiSilver
2Corporate Website Design – ExcelraPink LemonadeExcelraBronze
1.3 Web Banner
S.NoEntry TitleCompanyProduct/BrandAward
1Unclear to Clear: The FIFA CampaignULTIMEDIA E-SOLUTIONSCrizalGold
2Upgrade What You See with Nokia 7.1Wavemaker IndiaNokia 7.1Silver
3Shielding Your Loved OnesMadison MediaAsian PaintsBronze
1.4 E-mail Marketing
S.NoEntry TitleCompanyProduct/BrandAward
1Celebrating the different facets of womanhood via the #SheIsWhatSheIs CampaignWave MakerTitan EyeplusSilver
2Are you ready to stand tall in the eyes of all?Disha CommunicationsVetoBronze
1.5 Digital Videos
S.NoEntry TitleCompanyProduct/BrandAward
1The 6 Pack BandMindshareBrooke Bond Red LabelGold
2Difflam – DateAakanksha HealthcareDifflam SpraySilver
3Where The Heart IsMadison MediaAsian PaintsBronze
1.6 Explainer Videos
S.NoEntry TitleCompanyProduct/BrandAward
1Go Play With Data: Infosys Matchbeats at Australian OpenVideo PostInfosysSilver
1.8 Games
S.NoEntry TitleCompanyProduct/BrandAward
1How Myntra Used Emojis To Showcase Its Range on a Limited Budget and delivered 18x ROIWavemakerMyntraSilver
1.10 Online Contests
S.NoEntry TitleCompanyProduct/BrandAward
1Breaking The Internet with The Swag Step ChallengeMindsharePepsiGold
2Ghar Lao GoldHavas MediaTATA AceSilver
1.11 Branded Content
S.NoEntry TitleCompanyProduct/BrandAward
1Tata Tea Celebrates the vital hand a woman plays in our lives!Wave MakerTata Tea PremiumGold
2India’s first Isspeshal BandMindshareBrooke Bond Red LabelSilver
3Amazon Fashion – End of Season SaleInteractive AvenuesAmazon IndiaBronze
1.12 Events held through digital channels
S.NoEntry TitleCompanyProduct/BrandAward
1India’s First-Ever Fashion Instacast by CentralInteractive AvenuesCentral- Future GroupBronze

Group 2: Media Innovation

2.1 Dailies
S.NoEntry TitleCompanyProduct/BrandAward
1When we made India realise that the “I” is missingMadison MediaTata SaltGold
2Swachh Neta_Print InnovationsSwachh NetaTIMES NOWSilver
3When India woke up to Braille Newspaper!WavemakerSavlonBronze
2.2 Magazines
S.NoEntry TitleCompanyProduct/BrandAward
1Savlon made medium the message on World Sight DayWavemakerSavlonSilver
2You are never too far away from lifeDisha CommunicationsDG Sets / Ojus GeneratorsBronze
2.3 Television
S.NoEntry TitleCompanyProduct/BrandAward
1Pause & PlayMindshare IndiaStar SportsGold
2#PeopleAddColorMadison MediaAsian Paints CorporateSilver
3Abhi toh aur chalegaMadison MediaAsian Paints Ultima ProtekBronze
2.4 Radio
S.NoEntry TitleCompanyProduct/BrandAward
1Platinum ClassWavemakerOne97 communicationsGold
2Pange wala PadosiMindshare IndiaStar SportsSilver
3Platinum ClassWavemakerOne97 communicationsBronze
2.5 Digital Media
S.NoEntry TitleCompanyProduct/BrandAward
1Make your own Beer – Anytime AnywhereMindshare IndiaKingfisherGold
2When we made India realize that the “I” is missingMadison MediaTata saltSilver
3‘Yuvarani Counter’Viacom18ColorsBronze
2.6 Branded Content
S.NoEntry TitleCompanyProduct/BrandAward
1How we used branded content innovatively to take over GEC primetimeEssenceFlipkartGold
2How we created a new consumption occasion for a cookieEssenceBritannia Good DayGold
3#PeopleAddColorMadison MediaAsian PaintsSilver
4How we helped homemakers embark on their journey to become Super HomemakersEssenceBritannia MarieBronze
2.7 OOH
S.NoEntry TitleCompanyProduct/BrandAward
1Johnny Walker – Mission to MarsIgnite MudraUNITED SPIRITSGold
2MAY23- INDIA KA RESULTBENNETT COLEMANTIMES NOWSilver
3OSRAM – Save the OceanIgnite MudraOsram LightingBronze
2.8 Sponsorships
S.NoEntry TitleCompanyProduct/BrandAward
1Purrfect IPLGroupMHimalayaGold
2#PeopleAddColorMadison MediaAsian PaintsSilver
3A 360-degree brand visibility in an award show that went on to creating India’s first shoppable fashion show – IIFA x MyntraWave MakerMyntraBronze
2.9 Ambient Media
S.NoEntry TitleCompanyProduct/BrandAward
1Cinema ExpressMadison MediaAsian PaintsSilver
2QR code -Catalyst to Digital Payment AdoptionWavemakerOne97Bronze
2.10 Cinema
S.NoEntry TitleCompanyProduct/BrandAward
1ET NOW – Baazaar IntegrationBENNETT COLEMANET NOWSilver
2You are never too far away from lifeDisha CommunicationsDG Sets / Ojus GeneratorsBronze
2.11 Multiple Platforms
S.NoEntry TitleCompanyProduct/BrandAward
1Make your own Beer – Anytime AnywhereMindshare IndiaKingfisherGold
2Savlon turned mass media into BrailleWavemakerSavlonSilver
3The Missing IMadison MediaTata saltBronze
2.12 Influencer Marketing
S.NoEntry TitleCompanyProduct/BrandAward
1HOW WE LEVERAGED FOOD INFLUENCERS TO BOOST TRIAL GENERATIONEssenceBritannia Good DayGold
2How we orchestrated the biggest ever television celebrity collaborationEssenceFlipkartGold
3How we leveraged regional celebrities to help transform a homemaker into a super homemakerEssenceBritannia MarieSilver
4How We Partnered With Influencers to Give A Crash Course on Myntra’s End of Reason SaleWavemakerMyntraBronze
2.13 Events / Experiential Marketing
S.NoEntry TitleCompanyProduct/BrandAward
1Purrfect IPLGroupMHimalayaGold
2Mard Ban YaarMINDSHARE INDIAAXESilver
3Result Day – Metro Announcement and TV on the moveBENNETT COLEMANTIMES NOWBronze
2.14 Direct Marketing
S.NoEntry TitleCompanyProduct/BrandAward
1Super Mechanic ContestMindshareCastrolGold
2It’s not always about discounts & offers – Goa Cruise DateMindsharePantaloonsSilver
3Parryware – Shudh ShuruwatIgnite MudraRocaBronze
2.15 Rural Activation
S.NoEntry TitleCompanyProduct/BrandAward
1Engagement In A Media Dark Market: 81% DeliveredMindshare IndiaHorlicksGold
2Apno Ko ApnaoMindshareBrooke Bond Red LabelSilver
3Parryware – Shudh ShuruwatIgnite MudraRocaBronze
2.16 Emerging Technologies
S.NoEntry TitleCompanyProduct/BrandAward
1Blow Maadi! (Please Blow!)Mindshare IndiaKingfisher RadlerGold
2Cold and Flu PredictorMindshare IndiaOtrivinSilver
3APAC’s First Real Time Programmatic DOOH CampaignDentsu WebchutneySony PicturesBronze
2.17 Sports Marketing
S.NoEntry TitleCompanyProduct/BrandAward
1Bringing two rival nations togetherMindshareBrooke Bond Red LabelGold
2QR code -Catalyst to Digital Payment AdoptionWavemakerOne97 communicationsSilver
3KIA Motors Ball ChampsHavas MediaKIA MotorsBronze
2.18 Social and non-profit sectors
S.NoEntry TitleCompanyProduct/BrandAward
1Parryware – Shudh ShuruwatIgnite MudraRocaGold
2OSRAM – Save the OceanIgnite MudraOsram LightingSilver
3Honda – Light up DreamsIgnite MudraHondaBronze

Group 3: Media Strategy

3.1 FMCG Products
S.NoEntry TitleCompanyProduct/BrandAward
1Savlon turned mass media into BrailleWavemakerSavlonGold
2When we made India realise that the “I” is missingMadison MediaTata SaltSilver
3Savlon turned mass media into BrailleWavemakerSavlonBronze
3.2 Consumer Durables
S.NoEntry TitleCompanyProduct/BrandAward
1The Expert Home Building CompanionMindshareUltraTechGold
2IKEA says ‘Hej’ India in Style!Mindshare IndiaIKEASilver
3Converting the Online Fence-Sitters to Offline SalesWavemaker IndiaNokia 8Bronze
3.3 Services
S.NoEntry TitleCompanyProduct/BrandAward
1How Paytm helping India to become a cashless EconomyWavemakerOne97Silver
2The Power to Predict who will Click!GROUP MPolicybazaar.comBronze
3QR code -Catalyst to Digital Payment AdoptionWavemakerOne97Bronze
3.4 Media
S.NoEntry TitleCompanyProduct/BrandAward
1Only Men can play Cricket ?Mindshare IndiaRoyal ChallengeGold
2With Great pranks comes great responsibilityMindshare IndiaKingfisherSilver
3LET US SING YOU A MELODY (ENTRY) ON FRIENDSHIP & MUSICMindshare IndiaMcDowell’s No1 SodaBronze
3.5 Others
S.NoEntry TitleCompanyProduct/BrandAward
1Only Men can play Cricket ?Mindshare IndiaRoyal ChallengeGold
2Cold and Flu PredictorMindshare IndiaOtrivinSilver
3Blow Maadi! (Please Blow!)Mindshare IndiaKingfisher RadlerBronze
3.6 Social and non-profit sectors
S.NoEntry TitleCompanyProduct/BrandAward
1Ek Nayi MuskaanGroupMHimalayaGold
2Swacch Bharat Abhiyana by Karnataka GovernmentVritti Solutions Ltd.Rural Drinking Water &SanitationSilver
3#ICanIWill InitiativeULTIMEDIA E-SOLUTIONSICICI SecuritiesBronze

Group 4: Media Research

4.1 Using proprietary data
S.NoEntry TitleCompanyProduct/BrandAward
1TV PLANNING WITH PURCHASE BEHAVIOR PRECISION TARGETINGWavemakerAASHIRVAAD ATTAGold
2Hitting the bulls-eye with JavelinMindshare IndiaHindustan UnileverSilver
3The Predictive “Bell-Weather” in an “Intent” Driven WorldMindshare IndiaLifebuoyBronze
4.2 Using existing databases
S.NoEntry TitleCompanyProduct/BrandAward
1The Power to Predict who will click!GROUP MPolicybazaar.comGold
2Box Office Conversion ModelMindshare IndiaESP PropertiesSilver

Group 5: Integrated Campaigns

5.1 Consumer Products
S.NoEntry TitleCompanyProduct/BrandAward
1Savlon turned mass media into BrailleWavemakerSavlonGold
2The Infection Alert System – An Inclusive Media Strategy across the Income PyramidMindshare IndiaLifebuoySilver
3Breaking Traditions is anyone’s cup of TeaWave MakerChakra GoldBronze
5.2 Consumer Durables
S.NoEntry TitleCompanyProduct/BrandAward
1IKEA says ‘Hej’ India in Style!MindshareIKEAGold
2The Expert Home Building CompanionMindshareUltraTechSilver
5.3 Services
S.NoEntry TitleCompanyProduct/BrandAward
1Airasia Udippa campaignCarat MediaAirasiaSilver
2QR code -Catalyst to Digital Payment AdoptionWavemakerOne97Bronze
5.4 Media
S.NoEntry TitleCompanyProduct/BrandAward
1LET US SING YOU A MELODY (ENTRY) ON FRIENDSHIP & MUSICMindshare IndiaMcDowell’s No1 SodaGold
2When we made India realise that the “I” is missingMadison MediaTata SaltSilver
3Breaking the internet with Swag & How?MindsharePepsiBronze
5.5 Others
S.NoEntry TitleCompanyProduct/BrandAward
1TATA ACE GOLD LAUNCHHavas Media India Pvt LtdTATA AceGold
2Truck AasanaMindshareCastrol CRBSilver
3Show them who has the power and be #UnitedByVoteWavemakerBenettonBronze
5.6 Social and non-profit sectors
S.NoEntry TitleCompanyProduct/BrandAward
1OSRAM – Save the OceanIgnite MudraOsram LightingSilver
2Second Chance Nahi MilegaRed FM93.5 RED FMBronze
5.7 Ongoing Media Campaign for at least 3 years
S.NoEntry TitleCompanyProduct/BrandAward
1BOX Office Weekend PlanningWavemakerOne97Silver
5.8 Ayaz Peerbhoy Award for Integrated Digital Campaign of the Year including strategy
S.NoEntry TitleCompanyProduct/BrandAward
1Swachh Neta: Digital CampaignBENNETT COLEMANTIMES NOWBronze

Group 6: Events and Brand Activation

6.1 Brand Activation
S.NoEntry TitleCompanyProduct/BrandAward
1The Electronic Voting Machine Wins India’s Vote for HealthMindshare IndiaLifebuoyGold
2OSRAM – Save the OceanIgnite MudraOsram LightingSilver
3Suraksha Champion121 ExperiencesGulf Superfleet Turbo+Bronze
6.2 Events including Product Launches
S.NoEntry TitleCompanyProduct/BrandAward
2Johnny Walker – Mission to MarsIgnite MudraUNITED SPIRITSGold
3#RelearnWATConsultColumbia PacificSilver
4Budweiser at Supersonic 2019121 ExperiencesBudweiserBronze

Group 7: Health & Wellness

7.1 Press – Dailies
S.NoEntry TitleCompanyProduct/BrandAward
1Mr.BrocurlyPresto AdvertisingHair & BeyondSilver
2Yoga MousePresto AdvertisingRaackBronze
7.2 Press – Periodicals
S.NoEntry TitleCompanyProduct/BrandAward
1Yoga MousePresto AdvertisingRaackSilver
2Mr.BaldmondPresto AdvertisingHair & BeyondBronze
7.3 Television
S.NoEntry TitleCompanyProduct/BrandAward
1Difflam – DateAakanksha HealthcareDifflam SpraySilver
2Difflam – CookingAakanksha HealthcareDifflam SprayBronze
7.4 Radio
S.NoEntry TitleCompanyProduct/BrandAward
3Cancer Doesn’t DiscriminateRed FMCyteCare HospitalsSilver
7.5 Digital
S.NoEntry TitleCompanyProduct/BrandAward
1Difflam – CookingAakanksha HealthcareDifflam SprayGold
2Difflam – DateAakanksha HealthcareDifflam SpraySilver
3Difflam – 6 Sec CampaignAakanksha HealthcareDifflamBronze
7.6 Out of Home
S.NoEntry TitleCompanyProduct/BrandAward
1OSRAM – Save the OceanIgnite MudraOsram Lighting Pvt LtdGold
2Life ShatteredARTILIGENCE PVT. LTD.Janssen ImmunologySilver
3Telma – Hypertension WeekAakanksha HealthcareTelmaBronze
7.7 Brochures/ Flyers
S.NoEntry TitleCompanyProduct/BrandAward
1Byte of SubstituteARTILIGENCE PVT. LTD.PROTINEX BYTESGold
2Yoga MousePresto AdvertisingRaackSilver
3Patients’ WorldARTILIGENCE PVT. LTD.LunabetBronze
7.8 In-clinic Posters
S.NoEntry TitleCompanyProduct/BrandAward
1Life ShatteredARTILIGENCE PVT. LTD.Janssen ImmunologyGold
2Yoga MousePresto AdvertisingRaackSilver
3Mr.BrocurlyPresto AdvertisingHair & BeyondBronze
7.9 Visual Aids, LBLs, Gimmick Detailers
S.NoEntry TitleCompanyProduct/BrandAward
1Byte of HealthARTILIGENCE PVT. LTD.PROTINEX BYTESGold
2Nasivion -Pedia Sound DetailerAakanksha HealthcareNasivionSilver
3IVABEAT LBL SERIESGNSIVABEATBronze
7.10 Integrated Campaign
S.NoEntry TitleCompanyProduct/BrandAward
1Difflam – Integrated CampaignAakanksha HealthcareDifflamGold
2Razel-Lipid IDAakanksha HealthcareLIPID IDSilver

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