BGAUSS the electric two-wheeler arm of RR Global and a pioneer in the electric mobility space has launched #DiwaliKiSawaari Bring sense to your city festive campaign which revolves around a contest to win a brand new BGauss A2 Electric Scooter. The campaign was curated by their advertising agency Admatazz.
Every Diwali is preceded with tons of shopping, cleaning and running around to buy the best of things. To ensure celebrations are smooth and effortless just like BGauss electric rides, each person was asked to comment on BGauss’s social media platforms who they would take with them on #DiwaliKiSawaari for preparations and why. The campaign aimed to appeal up to 25 micro influencers from the digital space who resonate with the brand. Each influencer posted a static image on their social media platforms with the BGauss filter and talked about the number of errands they are yet to run.
The campaign announcement took an organic turn through which various customers & business associates also showed interest in participating in this contest by posting a template of their image in BGauss filter by making it more engaging for each one. They also focused on outdoor advertising by giving a chance to people visiting malls during this festival season and participating through the steps mentioned on the standees.
Priyanka Kabra, Brand Director, BGauss said, “This year, the moods are many, sentiments are strong and everyone is looking for light and celebration to break the period of gloom, but in a way that makes them happy. Some want to stay at home, some want to step out. We are happy to directly connect with people and know their way of celebrating by giving them the smoothest ride they deserve.”
*Overall the campaign received an effective response and gathered many eyeballs during Diwali with 3 Lakh + impressions, 41K engagements & 254K reach in just 3 days. *