BFFs with Vogue Season 3: Real Friends, Unreal Fun on Colors Infinity

 

image-BFFs-with-Vogue-Season-03-Colors-Infinity-Mediabrief-1The new season of Bollywood chat show  BFFs With Vogue, themed Real Friends, Unreal Fun, premiers Saturday, 27th April at 9 pm on Colors Infinity. Neha Dhupia will present the 10 episodes of this season, which will feature stars and starlets like Katrina Kaif, Jacqueline Fernandez,  Jhanvi Kapoor and Khushi Kapoor; Parineeti Chopra and Sania Mirza; trio Sonali Bendre, Suzanne Khan and Gayatri Oberoi, Rajkummar Rao, Ayushmann Khurrana and Ishaan Khattar amongst other guests, along with their BFFs and confidantes  The show is presented by Jeep and powered by RealIsADiamond.in.

Apart from its signature games, this year, the  show introduces more contests to its lineup. Facing an inevitable choice of confessing and confiding to a slew of gossip-laced questions or bearing the fiery consequences of silence, guests will find a suited punishment in replacing the preferred vodka shots with shots of chilies, vinegar, wasabi and all things spicy in Platter of Punishment, or losing their clothes on television during the Say It or Strip It segment.

image-Ferzad Palia-Colors Infinity-MediaBriefFerzad Palia, Head – Youth, Music & English Entertainment, Viacom18, said, “Since Inception, Colors Infinity has continued to reinvigorate the English GEC space by offering a wholesome and enjoyable viewing experience. Ranging from a wide variety yet carefully curated programming bouquet, we are showcasing only the best to suit the tastes of our viewers and sponsors, alike. From our initial proposition for homegrown shows and original productions, BFFs With Vogue has continued to soar in popularity and garnered remarkable interest from brands such as our partners this season – Jeep and RealIsADiamond.in; and we are committed to further expand the channel’s presence by adding more shows to the entree.”

“With Season 3, we’re geared towards making the next 10 Saturday nights an affair to remember, featuring an unrivaled list of real-life BFFs on the show, and giving an unmatched vantage view into their enigmatic lives,” Palia said.

Alex Kuruvilla, Managing Director, Conde Nast India, said, “Conde Nast Video India is proud and excited to produce and bring back the hit show BFFs With Vogue once again. Now in its third season, BFFs With Vogue will cut through the clutter of chat shows that will give viewers a chance to get to know a whole new side of their favourite Bollywood A-listers. With intimate no-holds- barred conversations, Season 3 has some fun surprises and will see unique and eccentric combinations of friends coming together.”

Rahul Pansare, Head – Marketing & PR, Jeep India, said, “The concept of the show resonates quite strongly with the spirit of brand Jeep, which is about bringing people together and curating unique experiences. The conversations on the show reveal a lot of unsaid secrets and fun facts about celebrities in a very entertaining style. The real-life connections, friendship and bonding is what makes the show one of a kind.”

Richa Singh, Managing Director India, Diamond Producers Association, said, “Authentic relationships are rare to find, just like real friendships which are unbreakable like diamonds. Bffs with Vogue shines a spotlight on such strong bonds & the real moments between friends, making this association a natural fit. DPA is thrilled to partner with them, yet again, in the third season.”

Colors Infinity’s campaign for the show includes Outdoor, On-Air, Radio, Digital and BTL. This season viewers will also get to explore the BFFs With Vogue loft in 360° and participate in a contest to win exciting goodies by discovering hidden objects in the virtual loft.

The channel will also launch an Amazon Alexa skill to create an engaging consumer experience for Amazon Echo device owners and BFFs With Vogue fans through a unique quiz in the voice of host Neha Dhupia.

Your thoughts, please