The Bata Group had announced its commitment to donate 1 million pairs of shoes to healthcare workers, volunteers and their families, the front-liners fighting the Covid-19 with admirable courage and dedication every day.
The donation will impact a number of countries, in Europe, Latin America, Africa and the Asia-Pacific, including India.
Alexis Nasard, Bata CEO, said, “During these unprecedented times, Bata is committed to doing everything possible to ensure the health and safety of our employees and consumers, to continue to serve our consumers to the best of our ability, and to take meaningful action to help communities in need and those on the frontlines.
“Now more than ever, we are committed to upholding our values and to improving the lives of our consumers, employees, suppliers, customers and communities”.
Since the onset of the outbreak, Bata, through its ‘Bata Heroes’ initiative, has been working with its long-standing foundations, charitable partners, government officials, and other organizations to respond to the COVID-19 pandemic in countries as diverse as India, Czech Republic, Bangladesh, Pakistan, Colombia, Italy, Kenya, Zimbabwe, Chile, Peru, Thailand and Malaysia.
Bata produced and donated face masks, face shields and protective equipment (PPE) for healthcare workers, as well as donated food, hygienic products, or funds through the Bata Children’s Program and the Bata Shoe Foundation.