BARC to update TG of English, Lifestyle, Infotainment genres to All India (U+R): NCCS ALL: 2+

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The Broadcast Audience Research Council of India (BARC), which provides viewership ratings from its transparent, accurate and inclusive TV audience measurement system, has decided that from Week 17, it will release data on website and mobile with TG as 2+ for all genres and market as All India for English, Lifestyle & Infotainment genres.

The change will update to the All India (U+R): NCCS ALL: 2+ Individuals, the following genres: English News; English Business News; English Entertainment; English Movies; Infotainment – All Platform; Infotainment – All Platform; Lifestyle – All Platform; Youth – All Platform; Hindi News Rural  – All Platform; Hindi Business News; Hindi News – All Platform and Hindi News Urban  – All Platform

Of the 49  genres BARC reports the viewership data on, 23 are now reported on All India (U+R): NCCS ALL: 2+ Individuals. One, Kids, is reported on All India (U+R): NCCS ALL: 2-14 Individuals, and the remaining 25 genres, ranging from Assamese to Telugu, have different TGs across them. (Scroll down for the complete list of 50 genres BARC Measures, and their respective TGs)

In a brief statement, the body said, “BARC India over the years has been getting requests to display data for different TG cuts on the website. We have evaluated all the requests and to maintain uniformity across, it has been decided that from (coming week) Week 17, BARC India will release data on website and mobile with TG as 2+ for all genres and market as All India for English, Lifestyle & Infotainment genres.”

It added: “This change will allow for more direct comparison between genres and aligns with common measurement best practices.”

BARC also released a list of updated TG across genres for website and mobile data

# Genre Current TGs Updated TG
1 English News All India (U+R) : NCCS AB : Males 22+ Individuals All India (U+R) : NCCS ALL : 2+ Individuals
2 English Business News All India (U+R) : NCCS AB : Males 22+ Individuals All India (U+R) : NCCS ALL : 2+ Individuals
3 English Entertainment 6 Mega Cities : NCCS AB : 2+ Individuals All India (U+R) : NCCS ALL : 2+ Individuals
4 English Movies 6 Mega Cities : NCCS AB : 2+ Individuals All India (U+R) : NCCS ALL : 2+ Individuals
5 Infotainment – All Platform 6 Mega Cities : NCCS AB : 2+ Individuals All India (U+R) : NCCS ALL : 2+ Individuals
6 Lifestyle – All Platform 6 Mega Cities : NCCS AB : 2+ Individuals All India (U+R) : NCCS ALL : 2+ Individuals
7 Youth – All Platform All India (U+R) : NCCS All : 15 – 21 years Individuals All India (U+R) : NCCS All : 2+ Individuals
8 Hindi News Rural  – All Platform HSM (Rural) : NCCS All : 15+ Individuals HSM (Rural) : NCCS ALL : 2+ Individuals
9 Hindi Business News HSM (U+R) : NCCS AB : Males 22+ Individuals HSM (U+R) : NCCS ALL : 2+ Individuals
10 Hindi News – All Platform HSM (U+R) : NCCS All : 15+ Individuals HSM (U+R) : NCCS ALL : 2+ Individuals
11 Hindi News Urban  – All Platform HSM (Urban) : NCCS All : 15+ Individuals HSM (Urban) : NCCS ALL: 2+ Individuals
12 Hindi GEC  – All Platform HSM (U+R) : NCCS All : 2+ Individuals No Change
13 Hindi GEC – Free Platform HSM (U+R) : NCCS All : 2+ Individuals No Change
14 Hindi GEC – Pay Platform HSM (U+R) : NCCS All : 2+ Individuals No Change
15 Hindi GEC Rural – All Platform HSM (Rural) : NCCS All : 2+ Individuals No Change
16 Hindi GEC Urban – All Platform HSM (Urban) : NCCS All : 2+ Individuals No Change
17 Hindi Movies – All Platform HSM (U+R) : NCCS All : 2+ Individuals No Change
18 Hindi Movies – Free Platform HSM (U+R) : NCCS All : 2+ Individuals No Change
19 Hindi Movies – Pay Platform HSM (U+R) : NCCS All : 2+ Individuals No Change
20 Hindi Movies Rural  – All Platform HSM (Rural) : NCCS All : 2+ Individuals No Change
21 Hindi Movies Urban  – All Platform HSM (Urban) : NCCS All : 2+ Individuals No Change
22 Kids – All Platform All India (U+R) : NCCS All : 2 – 14 years Individuals No Change
23 Sports – All Platform All India (U+R) : NCCS All : 2+ Individuals No Change
24 Music – All Platform All India (U+R) : NCCS All : 2+ Individuals No Change
25 Assamese – All Platform Assam / North East / Sikkim(U+R): NCCS All: 2+ Individuals No Change
26 Assamese News – All Platform Assam / North East / Sikkim(U+R): NCCS All: 2+ Individuals No Change
27 Bangla – All Platform WB (U+R): NCCS All : 2+ Individuals No Change
28 Bangla News – All Platform WB (U+R): NCCS All : 2+ Individuals No Change
29 Bhojpuri – All Platform Bihar/Jharkhand (U+R) : NCCS All : 2+ Individuals No Change
30 Bhojpuri – Free Platform Bihar/Jharkhand (U+R) : NCCS All : 2+ Individuals No Change
31 Bhojpuri – Pay Platform Bihar/Jharkhand (U+R) : NCCS All : 2+ Individuals No Change
32 Gujarati – All Platform Guj / D&D / DNH (U+R): NCCS All: 2+ Individuals No Change
33 Marathi – All Platform Mah/ Goa (U+R) : NCCS All : 2+ Individuals No Change
34 Marathi News – All Platform Mah/ Goa (U+R) : NCCS All : 2+ Individuals No Change
35 Marathi – Free Platform Mah/ Goa (U+R) : NCCS All : 2+ Individuals No Change
36 Marathi – Pay Platform Mah/ Goa (U+R) : NCCS All : 2+ Individuals No Change
37 Oriya – All Platform Odisha (U+R) : NCCS All : 2+ Individuals No Change
38 Oriya News – All Platform Odisha (U+R) : NCCS All : 2+ Individuals No Change
39 Punjabi – All Platform Pun / Cha (U+R): NCCS All:  2+ Individuals No Change
40 Punjabi – Free Platform Pun / Cha (U+R): NCCS All:  2+ Individuals No Change
41 Punjabi – Pay Platform Pun / Cha (U+R): NCCS All:  2+ Individuals No Change
42 Kannada – All Platform Karnataka (U+R) : NCCS All : 2+ Individuals No Change
43 Kannada News  – All Platform Karnataka (U+R) : NCCS All : 2+ Individuals No Change
44 Malayalam – All Platform Kerala (U+R) : NCCS All : 2+ Individuals No Change
45 Malayalam News  – All Platform Kerala (U+R) : NCCS All : 2+ Individuals No Change
46 Tamil – All Platform Tamil Nadu/ Puducherry (U+R) : NCCS All : 2+ Individuals No Change
47 Tamil News  – All Platform Tamil Nadu/ Puducherry (U+R) : NCCS All : 2+ Individuals No Change
48 Telugu – All Platform AP/ Telangana (U+R) : NCCS All : 2+ Individuals No Change
49 Telugu News  – All Platform AP/ Telangana (U+R) : NCCS All : 2+ Individuals No Change

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