BARC to update TG of English, Lifestyle, Infotainment genres to All India (U+R): NCCS ALL: 2+

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The Broadcast Audience Research Council of India (BARC), which provides viewership ratings from its transparent, accurate and inclusive TV audience measurement system, has decided that from Week 17, it will release data on website and mobile with TG as 2+ for all genres and market as All India for English, Lifestyle & Infotainment genres.

The change will update to the All India (U+R): NCCS ALL: 2+ Individuals, the following genres: English News; English Business News; English Entertainment; English Movies; Infotainment – All Platform; Infotainment – All Platform; Lifestyle – All Platform; Youth – All Platform; Hindi News Rural  – All Platform; Hindi Business News; Hindi News – All Platform and Hindi News Urban  – All Platform

Of the 49  genres BARC reports the viewership data on, 23 are now reported on All India (U+R): NCCS ALL: 2+ Individuals. One, Kids, is reported on All India (U+R): NCCS ALL: 2-14 Individuals, and the remaining 25 genres, ranging from Assamese to Telugu, have different TGs across them. (Scroll down for the complete list of 50 genres BARC Measures, and their respective TGs)

In a brief statement, the body said, “BARC India over the years has been getting requests to display data for different TG cuts on the website. We have evaluated all the requests and to maintain uniformity across, it has been decided that from (coming week) Week 17, BARC India will release data on website and mobile with TG as 2+ for all genres and market as All India for English, Lifestyle & Infotainment genres.”

It added: “This change will allow for more direct comparison between genres and aligns with common measurement best practices.”

BARC also released a list of updated TG across genres for website and mobile data

#GenreCurrent TGsUpdated TG
1English NewsAll India (U+R) : NCCS AB : Males 22+ IndividualsAll India (U+R) : NCCS ALL : 2+ Individuals
2English Business NewsAll India (U+R) : NCCS AB : Males 22+ IndividualsAll India (U+R) : NCCS ALL : 2+ Individuals
3English Entertainment6 Mega Cities : NCCS AB : 2+ IndividualsAll India (U+R) : NCCS ALL : 2+ Individuals
4English Movies6 Mega Cities : NCCS AB : 2+ IndividualsAll India (U+R) : NCCS ALL : 2+ Individuals
5Infotainment – All Platform6 Mega Cities : NCCS AB : 2+ IndividualsAll India (U+R) : NCCS ALL : 2+ Individuals
6Lifestyle – All Platform6 Mega Cities : NCCS AB : 2+ IndividualsAll India (U+R) : NCCS ALL : 2+ Individuals
7Youth – All PlatformAll India (U+R) : NCCS All : 15 – 21 years IndividualsAll India (U+R) : NCCS All : 2+ Individuals
8Hindi News Rural  – All PlatformHSM (Rural) : NCCS All : 15+ IndividualsHSM (Rural) : NCCS ALL : 2+ Individuals
9Hindi Business NewsHSM (U+R) : NCCS AB : Males 22+ IndividualsHSM (U+R) : NCCS ALL : 2+ Individuals
10Hindi News – All PlatformHSM (U+R) : NCCS All : 15+ IndividualsHSM (U+R) : NCCS ALL : 2+ Individuals
11Hindi News Urban  – All PlatformHSM (Urban) : NCCS All : 15+ IndividualsHSM (Urban) : NCCS ALL: 2+ Individuals
12Hindi GEC  – All PlatformHSM (U+R) : NCCS All : 2+ IndividualsNo Change
13Hindi GEC – Free PlatformHSM (U+R) : NCCS All : 2+ IndividualsNo Change
14Hindi GEC – Pay PlatformHSM (U+R) : NCCS All : 2+ IndividualsNo Change
15Hindi GEC Rural – All PlatformHSM (Rural) : NCCS All : 2+ IndividualsNo Change
16Hindi GEC Urban – All PlatformHSM (Urban) : NCCS All : 2+ IndividualsNo Change
17Hindi Movies – All PlatformHSM (U+R) : NCCS All : 2+ IndividualsNo Change
18Hindi Movies – Free PlatformHSM (U+R) : NCCS All : 2+ IndividualsNo Change
19Hindi Movies – Pay PlatformHSM (U+R) : NCCS All : 2+ IndividualsNo Change
20Hindi Movies Rural  – All PlatformHSM (Rural) : NCCS All : 2+ IndividualsNo Change
21Hindi Movies Urban  – All PlatformHSM (Urban) : NCCS All : 2+ IndividualsNo Change
22Kids – All PlatformAll India (U+R) : NCCS All : 2 – 14 years IndividualsNo Change
23Sports – All PlatformAll India (U+R) : NCCS All : 2+ IndividualsNo Change
24Music – All PlatformAll India (U+R) : NCCS All : 2+ IndividualsNo Change
25Assamese – All PlatformAssam / North East / Sikkim(U+R): NCCS All: 2+ IndividualsNo Change
26Assamese News – All PlatformAssam / North East / Sikkim(U+R): NCCS All: 2+ IndividualsNo Change
27Bangla – All PlatformWB (U+R): NCCS All : 2+ IndividualsNo Change
28Bangla News – All PlatformWB (U+R): NCCS All : 2+ IndividualsNo Change
29Bhojpuri – All PlatformBihar/Jharkhand (U+R) : NCCS All : 2+ IndividualsNo Change
30Bhojpuri – Free PlatformBihar/Jharkhand (U+R) : NCCS All : 2+ IndividualsNo Change
31Bhojpuri – Pay PlatformBihar/Jharkhand (U+R) : NCCS All : 2+ IndividualsNo Change
32Gujarati – All PlatformGuj / D&D / DNH (U+R): NCCS All: 2+ IndividualsNo Change
33Marathi – All PlatformMah/ Goa (U+R) : NCCS All : 2+ IndividualsNo Change
34Marathi News – All PlatformMah/ Goa (U+R) : NCCS All : 2+ IndividualsNo Change
35Marathi – Free PlatformMah/ Goa (U+R) : NCCS All : 2+ IndividualsNo Change
36Marathi – Pay PlatformMah/ Goa (U+R) : NCCS All : 2+ IndividualsNo Change
37Oriya – All PlatformOdisha (U+R) : NCCS All : 2+ IndividualsNo Change
38Oriya News – All PlatformOdisha (U+R) : NCCS All : 2+ IndividualsNo Change
39Punjabi – All PlatformPun / Cha (U+R): NCCS All:  2+ IndividualsNo Change
40Punjabi – Free PlatformPun / Cha (U+R): NCCS All:  2+ IndividualsNo Change
41Punjabi – Pay PlatformPun / Cha (U+R): NCCS All:  2+ IndividualsNo Change
42Kannada – All PlatformKarnataka (U+R) : NCCS All : 2+ IndividualsNo Change
43Kannada News  – All PlatformKarnataka (U+R) : NCCS All : 2+ IndividualsNo Change
44Malayalam – All PlatformKerala (U+R) : NCCS All : 2+ IndividualsNo Change
45Malayalam News  – All PlatformKerala (U+R) : NCCS All : 2+ IndividualsNo Change
46Tamil – All PlatformTamil Nadu/ Puducherry (U+R) : NCCS All : 2+ IndividualsNo Change
47Tamil News  – All PlatformTamil Nadu/ Puducherry (U+R) : NCCS All : 2+ IndividualsNo Change
48Telugu – All PlatformAP/ Telangana (U+R) : NCCS All : 2+ IndividualsNo Change
49Telugu News  – All PlatformAP/ Telangana (U+R) : NCCS All : 2+ IndividualsNo Change

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