Bajaj Allianz Life Insurance, one of India’s leading life insurer has launched a digital campaign #GoalsNeverLockDown, to encourage people to continue pursuing their Life Goals remotely, at a time when they cannot step out of their homes. The video brings in optimism among people in these challenging times, and inspires them to keep pursuing their life goals by not letting the lockdown get the better of their thoughts of achieving their Life Goals. Afterall, the lockdown only means restrictions on one’s movement, not on one’s thinking and Life Goals (#SochPeNoLockdown toh #LifeGoalsPeNoLockdown)
Commenting on the video, Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance, said, “The initiative resonates with the prevailing positive mindset amongst a certain section of audience who do not want the lockdown to hit a pause button on their LifeGoals. The Brand advocates to leverage the opportunity to pursue long neglected passion, acquire new skills and focus on health so that Life Goals remain on track”.