Sony YAY! gets Badshah  to record a single for  ‘KickO & Super Speedo’

image - Sony YAY! - gets- Badshah-to-record-single-for-KickO-mediabriefKids’ TV channel Sony YAY! Has got rapper Badshah to record a special single for its show Kicko and Super Speedo, which the channel has unveiled in the presence of the singer.

‘KickO & Super Speedo’ is a popular show  the lead character of which, KickO!, with his slick-styled hair, watch and his supercar Super Speedo, is rather popular amongst the kids who watch the channel. The single Badshah — who is equally popular amongst kids — has recorded, #GoKicko, will encourage KickO to fight for what’s right, and make the future of beautiful Suncity brighter.

Sung in trademark Badshah style, kids will get to see cool kid and original swag-master KickO do his thing to the action-packed  song video. The video will see KickO & Badshah sway to peppy beats and perform the trademark #GoKickO hook-step.

Check it out here:

Incidentally, Sony YAY! will extend the treat by launching brand new episodes for KickO and Super Speedo, and for the first time, the kids can also relish four power-packed new KickOand Super Speedo movies.

Sony YAY! will continue to press ahead through engagements on TV and beyond. Apart from the extensive on-air lineup, the KickO fans are also in for a treat with an array of engagements. On a mobile device, kids will get to play the Kicko and Super Speedo mobile game, combating deadly villains. Kicko will also meet his young fans and shake a leg with them on his 10-city tour across the country. Also, with a 124-city van engagement plan, the kid superhero will greet kids in the deepest pockets of the country.

Badshah said, “Since childhood, I have been fascinated by superheroes and animated characters and always wanted to be like one. When Sony YAY! approached me for the song, I was impressed with the variety of home-grown content that they have created. The song  gave me an opportunity to revisit my childhood with one of the coolest kids around, KickO! I was excited from the beginning.. I am sure that KickO’s style and our camaraderie will be a delightful offering for our young fans.”

IMAGE-Ronojoy Chakraborty - VP Programming - Sony YAY!Ronojoy Chakraborty, Head – Programming, Sony YAY!, said, “At Sony YAY! our endeavour has always been to offer something fresh for kids, which paved the way for our channel being one of the highest on time spent. We all are well aware of how much kids love KickO, for his swag and style, and who better than Badshah to take this cool-quotient a cut above.  When we asked kids about their favourite music artist, Badshah was the unanimous choice! The new song is catchy and will give kids another reason to tap their feet.”

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