Atsushi Ogata will be President, CEO & Managing Director of Honda Motorcycle & Scooter India Pvt. Ltd. He is also an Operating Executive at Honda Motor Co., Japan. Ogata has extensive and extremely rich experience of 35 years at Honda across Europe, Japan, China and Asia & Oceania. He will succeed Minoru Kato, who, after spearheading Honda’s Indian two-wheeler operations for three years, returns to Japan with effect from 1st May 2020, elevated as Operating Executive & Chief Officer Life creation operation, Honda Motor Co., Japan.
Atsushi Ogata shall be the new President, CEO and Managing Director of HMSI after Minoru Kato.
V Sridhar becomes Senior Director while Yadvinder Singh Guleria and Vinay Dhingra get elevated to the Board of Directors
Entering its 20th year of Indian operations, Honda 2Wheelers India has also further strengthened its Senior Leadership Team to strategically steward the brand towards market leadership in the disruptive future.
As part of this move, V Sridhar (earlier GVP & Director – Manufacturing, HMSI) is now further elevated as Senior Director – Purchase, HMSI. Additionally, Yadvinder Singh Guleria and Vinay Dhingra are now elevated to the Board of Directors of Honda Motorcycle & Scooter India Pvt. Ltd.
Yadvinder Singh Guleria as the new Director, HMSI, now has greater responsibilities with additional charge of Customer Service, Logistics Planning & Control, Premium Motorcycle Business, Brand & Communication along with Sales & Marketing. Guleria was previously the Senior Vice – President Sales & Marketing, HMSI.
Similarly, Vinay Dhingra is also appointed as the new Director, HMSI with added responsibility of Strategic Information System (SIS) along with General & Corporate Affairs. A veteran at Honda, Mr. Dhingra was previously the Senior Vice-President, General & Corporate Affairs in the company.
Parallely, two Directors have retired after completing their respective tenures – Anupam Mohindroo (previously Director – Purchase, HMSI) and Harbhajan Singh (previously Director – General & Corporate Affairs, HMSI).
Atsushi Ogata – 35 illustrious years of experience
1962-born Ogata started his career in Honda Japan from 1985. In 2000, he moved to Europe as General Manager of Motorcycle Sales Division in Honda Motor Europe Ltd (HME) gaining experience in both — HME’s northern and southern operation headquarters at Germany and France respectively over the next six years.
The next nine years (2006 – 2015) saw him drive Honda two-wheeler sales in China in two of Honda joint-venture companies in the country. After being General Manager in the Sales Division of Sundiro Honda Co., Ltd (Shanghai, China) for 4 years, he later became President of Wuyang Honda Motor Co., (Guangzhou, China).
Next up in 2015, he returned to Japan as General Manager of Motorcycle Operation Office. In 2018, Ogata moved to Asian Honda Motor Co. Ltd. (Thailand) as the Director of Honda’s Regional Operations (Asia & Oceania region) for both motorcycle and power products business and was further elevated to Executive Director in the same profile in 2019.