Asian Paints’ 2-film safe painting campaign targets safety of painters, their families

image-Asian Paints' Double-film campaign for painters-and-familes-safety MediaBrief

As the new normal calls for new ways to paint, Asian Paints has introduced its Safe Painting Services with an assurance of safety-first along with best-in-class painting services all over India. The company has released two very well made digital films that explain very simply and clearly, the measures Asian Paints painters take to remain safe and secure for themselves, their families, and their customers.

The campaign films, targeted at the safety and security of painters and their family, highlight the new painting protocol and the safety training that the painters have undergone to ease any infection on site

In a two part-series of digital films, we get a sneak peak in the life of one such painter and his family – the most vulnerable and affected group in the system to all the threats that are posed by the pandemic.

We see their reason for feeling assured to resume work: the safety and sanitization steps undertaken by Asian Paints Safe Painting Service to maintain the wellbeing of their painters.

Asian Paints Safe Painting Service | Back To Work

Asian Paints Safe Painting Service | Social Distancing

Speaking about this campaign, Amit Syngle, MD and CEO, Asian Paints Limited, said, “Community first is part of Asian Paints beliefs and practices. Caring about the well-being of our stakeholders has always been the priority. We understand the current threat of infection is a serious cause of concern for our painters, their families and our consumers, hence we devised the Safe Painting Service to safeguard their needs. This digital campaign shows our priority and explains the provision and safety–standards we are putting into place to ensure their well-being and safety; all this while ensuring great looking homes.”

Sukesh Nayak, Chief Creative Officer, Ogilvy India, said, “We wanted to assure people with the steps we have taken to ensure that the painting process is totally safe. We started by assuring the most important person about the safe painting services, the painter’s family.”

With their Safe Painting Service offering, Asian Paints will handle painting of sites in a completely hygienic and sanitized manner. At every stage, multiple steps will be taken to ensure the well-being of the painters and customers along with cleanliness of the site. 

To ensure the painters’ safety, daily protocols such as temperature check and usage of PPE kit and Hand Sanitizer will be compulsory. Covering and masking, daily disinfecting of crowded areas with Viroprotek Surface Sanitizer and disinfecting of the home with Space Sanitizer before the final closure are some strict measures being taken to maintain site hygiene.

Simultaneously, tools will also be sanitized for dust free painting and for a fast and uniform finish. Other elements which support safe painting include using Royal Health Shield paint and Woodtech Aquadur, both Asian Paints products that provide a hygienic and protective shield to your walls and woodfinishes respectively.

The sales teams will also be following safety guidelines using masks, gloves and sanitizers in addition to the AarogyaSetu app. Furthermore, keeping social distancing in mind the customers will now be assisted with colour consulting through an easy digital process.

The efficient painters and contractors of Asian Paints have been trained virtually by a ground team. They undertook digital classes via Whatsapp, concall and videos. They also ensured physical training via PPT and videos.

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