Asian Paints’ new digital campaign highlights how homes can be designed ‘Your Way’


Beautiful Homes Service with Asian Paints has rolled out two digital films to launch their brand new offering- Beautiful Homes Service.

Conceptualised and executed by Kinnect, the two films throw light on the hits-n-misses faced while planning the interiors of our homes, while establishing that Asian Paints’ Beautiful Homes Service is the one-stop solution to making a beautiful home.

Beautiful Homes Service is an end-to-end execution service that ensures your vision of a beautiful home is brought to life. With personalised designs, 3-D visualization and hassle-free end to end design execution, the professional service is dedicated to accentuating the entire look of the home, while creating unforgettable experiences. Be it furniture, kitchen, painting, furnishings, lighting, tiling or any other soft décor, you name it and the Beautiful Homes Service can execute it.

Iamge-Amit-Syngle-MD-and-CEO-Asian-Paints-Limited.-MediaBrief.jpgAmit Syngle, MD and CEO, Asian Paints Limited, said, “While Consumers today diligently pursue the creation of their dream home, seeking out that which reflects who they are, unfortunately they are left to contend with templatized designs.

“Furthermore, the new normal has encouraged many consumers to engage with their homes and spaces in different ways.

“Homes have turned into offices, gyms, classrooms, and much more. This eclectic use of living spaces has further amplified the need for personalization in home design. At Asian Paints, it is our mission to not only empower the consumer to dream but to also bring those dreams to life. The Beautiful Homes Service will help people transform their homes in their way without worry,” Syngle said.

image-Chandni Shah COO Social Kinnect - fbbtv-new-digital-fashion-channel-launches-friday-7-june-mediabrief-1Chandni Shah, COO – Kinnect, said, “Every home is a unique expression of its homeowners. With an insight driven approach, we identified the pain points of today’s consumer and communicated those through two very relatable scenarios that consumers have widely encountered. The films reflect the idea that your home design is very personal and now in good hands with Asian Paints’ Beautiful Homes Service.”

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