One of India’s most experienced, knowledgeable and liked Advertising and Marketing thought leaders, Ashish Bhasin, has been promoted by global media and marketing communications conglomerate Dentsu Aegis Network to the expanded role of CEO, Dentsu Aegis Network Greater South and Chairman and CEO of India. Bhasin was Chairman and CEO, Dentsu Aegis Network – South Asia before the announcement.
Bhasin will now also be responsible for overseeing India, Sri Lanka, Bangladesh, Indonesia, Thailand, Vietnam, Philippines, Malaysia and Myanmar.
Bhasin will continue to be based out of India and report to Dentsu Aegis Network APAC executive chairman Takaki Hibino, who said, “Ashish has proven himself to be an exceptional leader. Under his direction, India today stands to be one of the most important revenue growth markets for Dentsu Aegis Network globally. I know he will be able to replicate the same story for the important Southeast Asia markets as well, even as he continues to fuel growth in his current responsibilities for South Asia.”
Bhasin said, “I am extremely excited to take up this new challenge. The newly formed Greater South region is extremely important for Dentsu Aegis Network. Both Southeast Asia and South Asia are very interesting and high potential markets.”
“I feel very lucky to be leading this fantastic set of leaders and managers and hope to take Dentsu Aegis Network forward during these interesting and transformational digital times,” Bhasin said, adding, “Since I have had experience in running Southeast Asia in the past, in some ways it feels like a homecoming and I am excitedly looking forward to it.”