Arth – A Culture Fest one of the liveliest and enriching culture fests in India by ZEE took the audience on a splendid journey in the city Delhi, the heart of nation on its very first day at the Jawaharlal Nehru Stadium. The festival, through its various panel discussions and performances, aimed to Rediscover, Reconnect and Revisit India through art, culture, literature, history, politics, and society.
Day 1 of the festival saw panel-discussions and talks by some of the most prominent speakers in India. The event started with a striking performance by Tarapada Rajak followed by Lamp lighting and opening address by Subhash Chandra (Chairman, Essel Group and Member of Parliament, Rajya Sabha), Shreyasi Goenka (Founder, Arth), and Vikram Sampath (Festival Director, Arth).
Panel discussions on topics such as Understanding Indian Classical Dance with Geeta Chandran, Madhavi Mudgal, Methil Devika, Shovana Narayan, in conversation with Sujoy Prosad Chatterjee; Revisiting the Rig Veda with Himani Mittal, KV Krishnan, Sanjeev Sanyal, Satheesha KS, and Vasudev Aital; The Pain of Separation: Partition Pangs with Kishwar Desai, Meenakshi Jain, Saradindu Mukherji in conversation with Makarand Paranjape; Whose Economy is it Anyway? with Lord Meghnad Desai and Sanjeev Sanyal; and There are reasons to be happy: Mental wellness in today’s India with Shyam Bhat, Yogini Shambhavi in conversation with Vikram Sampath.
Day 1 witnessed the launch of Indian writer, Ashwin Sanghi’s book “Vishnu’s Vault” followed by a panel on History & Mythology in Contemporary Narratives.
Day 1 also included soul-stirring dance and singing performances by Kumar Vishwas, Shubha Mudgal, and Suram Nath who enthralled the audiences.
Addressing the youth, Subhash Chandra, Chairman, Essel Group & Member of Parliament, Rajya Sabha said, “Our Nation’s rich culture has all the solutions which are needed by mankind and the same is scientifically proven based on facts and figures. We must appreciate and value our rich traditions and legacy. I congratulate the entire team of ZEE LIVE for taking a strong step ahead in creating an interactive platform, enabling all of us to understand and cherish our culture.”
Swaroop Banerjee (COO & Business Head, Zee Live) said, The country has witnessed a plethora of literature and art festivals. Arth – A Culture Fest was the first branded initiative by Zee LIVE and it has definitely carved its niche. Arth is now pegged as the country’s first multiregional culture festival. Arth as a festival strives to Rediscover, Reconnect and Revisit India through Art, Culture, Literature, History, Politics, Society and everything that has a strong Indian root. Over these three days, we will witness close to 200 authors, poets, artists, intellectuals, scientists, literary geniuses, historians, economists speak at Arth to thousands of young minds on the ground and a few million through the festival live-stream.
I am so happy to see our consumers and advertisers put such immense faith in this festival.
Ashwin Sanghi, Arth can be interpreted in different ways, my familiarity with Arth comes from my book Chanakya. My book, Chanakya required a lot of reading of the Arth Sashtra, which is the science of wealth. For me, the real wealth comes from Saraswati and that is what we are doing with Arth, we are giving it a different meaning which is the wisdom that comes and the wealth that comes with wisdom.
Shubha Mudgal, I had a great experience performing a variety of old and new songs on Arth today. I would like to thank ZEE LIVE for giving me an opportunity to be part of such a wonderful event.
Arth – A Culture Fest is presented by Spotify and co-powered by Mongia Steel, Manyavar, Hindustan Times and Brooke Bond Red Label.