Indian content and IP creation studio Applause Entertainment from the Aditya Birla Group, and IN10 Media Network’s Juggernaut Productions, have announced they will co-produce premium original content for the bourgeoning OTT market. Under this partnership, Juggernaut Productions, IN10 Media Network’s production arm, will combine forces with the content studio to develop exclusive original IPs and meet the growing demand for qualitative entertainment in the market. Both entities will co-fund and co-produce content, and two projects have been greenlit, with and more IPs to be announced in the near future.
Commenting about the co-production partnership with Applause Entertainment, Aditya Pittie, Managing Director, IN10 Media Network, said, “The evolution of the OTT platforms has seen a dramatic change in the manner in which content is made and consumed. The plurality of voices that this medium offers has opened up an exciting new world for all content creators. This partnership between Juggernaut Productions and Applause Entertainment is driven by the philosophy of bringing compelling Indian stories, backed with highest caliber production to the viewers. We look forward to working with Sameer and his team, and leverage the assets and strengths of both companies to bring engaging and binge-worthy stories to the audiences.”
Commenting about the alliance with IN10 Media Network, Sameer Nair, Chief Executive Officer, Applause Entertainment said, “The demand for quality content is at its peak and partnerships with like-minded content creators, widens the horizons for all the players out there. The current digital ecosystem is most vibrant and with the collaborative creative energies of both corporations, we’re looking forward to create exciting original stories for our viewers.”
In India, one of the world’s fastest-growing media markets, Applause Entertainment is a brand that is associated with premium digital content across genres and languages. The studio has created a vast range of successful digital series like the Indian adaptations of shows like ‘Criminal Justice’, ‘Hostages’, ‘The Office’, ‘Mind The Malhotras’, has developed original dramas like ‘Hasmukh’, ‘City of Dreams’, ‘Bhaukaal’ and has also worked on the adaptations of best-selling books like ‘The Scam’, ‘Marry Me, Stranger’ etc.
Launched less than a year ago, Juggernaut Productions is a platform-agnostic production house specializing in content ideation, production, and post-production, providing world-class content to brands and businesses across platforms. A veteran Creative Producer with over 20 years of experience, Samar Khan is the Chief Operating Officer of OTT division at IN10 Media Network’s production arm. Recently, under his leadership, Juggernaut Productions delivered its first successful and widely-watched series, ‘Code M’.
The alliance between the two independent players with proven excellence in creativity and production ushers in an exciting new phase in the business of content creation.