Aparajita Biswas has joined The Hindu Group as Head of Brand Marketing to spearhead all its marketing and consumer connect initiatives. Biswas is a marketing specialist with more than 12 years of experience in Brand Strategy, Corporate Communication and Business Development across telecom, FMCG and media, and has worked with brands like Vodafone, Times of India, Moserbaer, Carlsberg and Coffee Day.
Biswas’ last stint was with Vodafone Idea Limited where she was Head of Brand Communication for the Tamil Nadu circle. She represents a true blend of corporate and creative world with expertise in product launches, consumer connect initiatives and brand communication.
Suresh Balakrishna, Chief Revenue Officer, The Hindu Group, said, “We are… delighted to have Aparajita as part of our Marketing Team. Given her varied background in telecom and media, I am sure Aparajita will add a lot of value to the marketing efforts of The Hindu Group”.
Biswas said, “I am excited and proud to be a member of The Hindu Group and to have an opportunity to work with and help shape the brand which I have grown up reading and admiring. I look forward to engage and build a strong relationship with a diverse readership, which now has a range of options in terms of language, content and means of delivery – from print to digital. I can’t wait!”