The Allu Arjun-starrer Ala Vaikunthapurramuloo stands out as one of the biggest musical hits — directed by Trivikram Srinivas, music by SS Thaman — and has clocked the biggest milestone of 1 billion+ views just on AdityaMusic’s YouTube channel, thereby setting an all-time record.
All the songs of Ala Vaikunthapurramuloo album went on to become a smashing success on an international level across all streaming services and are being widely used on social platforms like TikTok, Facebook, YouTube, etc.
“The blockbuster songs like Butta Bomma, Ramuloo Ramula, Samajavargamha, all have been trending across streaming services & social media platforms from the day of release,” Gupta said.
AdityaMusic is one of the most widely followed music labels in the South Indian film industry. They have delivered multiple musical blockbusters over the past 30 years and are continuing to do so.