Adani’s warm Children’s Day message about our aged population

image-Adani's warm Children's Day message about our aged population MediabriefThe Adani Group’s Children’s Day campaign gives a warm message to India about its aging population. The heartwarming video reminds the nation – home to the world’s largest young workforce – which the elderly need as much care as our children. It is widely accepted that parents, when they reach a certain age, tend to become and behave like children and so this 14th November with the launch of our campaign, let’s help them relive their childhood and treat them with all the care and love they showered us within our yesteryears. 

The campaign aims to shed light on this novel thought and bring forth the idea of becoming parents to our own parents and raise awareness amongst the youth who tend to overlook the needs and aspirations of their parents and highlight the importance of making them feel loved and needed in our fast-paced lives. The campaign video highlights the innocent and compassionate relationship between a young couple and their parents along with the little things they do to take care and make him happy.

The Adani Group, with this initiative, creates awareness on the importance of caring for our elderly. With #HappyChidlren’sDay campaign, the group churns out the crux of the video by emphasizing on making parents an integral part of our lives. Adani Group believes in the growth of goodness and this campaign has brought in a new perspective of celebrating the special occasion of Children’s Day with our age.

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