Accenture Interactive completes acquisition of French data marketing firm Sutter Mills

image-Accenture Interactive completes acquisition of Sutter Mills MediabriefAccenture (NYSE: ACN) has completed its acquisition of Sutter Mills, a French firm that specializes in developing and executing data-driven marketing strategies for clients. Accenture Interactive previously announced its intent to acquire Sutter Mills on October 11.
 
The acquisition brings additional capabilities in data-driven marketing strategy, adtech, and martech, strengthening Accenture Interactive’s ability to help brands deliver relevant experiences at scale across all customer touchpoints.
 
Headquartered in Paris, Sutter Mills works with some of the most well-known French and European companies across various industries, including luxury goods, automotive and financial services, helping them develop more engaging relationships with their customers. The firm provides consulting and implementation services that enable clients to improve customer insights, increase the efficiency of their marketing strategies, and drive higher returns on their marketing investments. Sutter Mills has expertise in all major martech and adtech platforms, as well as deep expertise in implementing the technical infrastructures required to create highly personalized experiences.
 
Sutter Mills employees are now part of Accenture Interactive, and the leadership team, including co-founders Guillaume Cardon, Oliver Mazeron and Xavier Cardon, remain in their current roles and will guide the integration.
 
Financial terms of the transaction are not disclosed.
 
Sutter Mills is the second acquisition made by Accenture Interactive in France, following the 2017 acquisition of French digital commerce agency Altima. It also marks Accenture’s overall fifth acquisition in France in four years, following the acquisitions of OCTO Technology in 2016, Arismore and the aforementioned Altima in 2017, and Cirruseo in 2019.

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